THE ART OF MAKING YOUR CASE: The Launch of the i-Phone and i-Pod

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What follows is a slightly edited transcript of Steve Jobs' four-minute launch of the iPhone, how he transported his audience from what is to what could be. Notice how he used two classic elements of compelling narrative -- villain (old smartphones) and hero (Apple's new large screen, multi-touch technology). Also notice how he begins with the problem, then introduces the solution.

[source: http://www.ideachampions.com/weblogs/archives/2018/08/what_follows_is.shtml]