"If I had an hour to solve a problem," explained Albert Einstein, "I'd spend the first 55 minutes thinking about the problem, and the last five solving it."
Translation? One of the secrets to having a big breakthrough is immersion -- "the state of being deeply engaged, involved, or absorbed."
Immersion is the ocean in which our fabulous insights, ideas, and illuminations are swimming. That's why Yogis seek out caves, embryos gestate, and writers go on retreat.
And that's why my business partner, Steven McHugh, and I rented a townhouse in Boulder, Colorado for 30 days and 30 nights when it was time for us to start up Idea Champions. We knew we had a great idea for a business, but we also knew that ideas were a dime a dozen and that unless we really immersed we'd end up with nothing much more than a charming story to tell at cocktail parties -- the idea for a business, but not the business itself.