As a former student of the martial arts, I have noticed a curious phenomenon in corporate America that is becoming increasingly troubling to me -- especially among "creatives" who aspire to become masterful brainstorm facilitators. I call it the "Bruce Lee Syndrome" or perhaps more correctly, the "I-Took-a-Karate-Lesson-at-My-Local-Shopping-Mall- and-How-Come-I-Still-Can't-Break-a-Brick-Yet" syndrome?
Well-meaning business movers and shakers expect that learning a new creative thinking technique is all they need to spark brilliance in a roomful of people. Not true. Not even close to being true.