Today, Bigcommerce is excited to introduce the Shop section on Facebook Pages for Bigcommerce merchants. The new Shop section is an important enhancement to a business’s Facebook Page, allowing merchants to now merchandise and showcase their products directly on Pages.
Bigcommerce now successfully integrates with best-in-breed multichannel partners.
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Bigcommerce now successfully integrates with best-in-breed partners to ensure all Bigcommerce merchants can sell effectively across multiple sales channels. These partner integrations include those with social media companies Twitter, Pinterest and Facebook, search engine optimization leader Google for increased product discoverability with Google Shopping Feed and the synchronization of online and offline selling with our Square integration.
New Shop section on Facebook Pages for Bigcommerce Merchants
With more than one billion visitors to Pages every month, Pages give businesses a mobile presence to connect with customers and communicate with them more easily. Facebook is now rolling out a prominent, dedicated Shop section on Pages where merchants can feature their products and create collections of products (e.g. “fall collection,” “gifts for him,” etc) to increase product discoverability.
Merchants can select products within their Bigcommerce store to send to the Facebook Merchant Area, and from there create product collections they want to feature in their Facebook Page’s Shop section. When a Facebook user sees a product they like in the Shop section, they can click on it and be directed to the product page on the merchant’s site to complete the purchase or continue exploring other products.
With this new functionality, you can now:
- Showcase your products: Make it easier for visitors on your Facebook Page to discover your products
- Drive increased traffic: Allow shoppers to click through to your product pages and checkout on your site
- Easily upload your inventory to Facebook: Select the products to feature in the Shop section and push them to Facebook right from Bigcommerce Control Panel.
The new Shop section on Facebook Pages is an improved experience over existing third-party Facebook Store apps because it works on mobile devices versus only on desktop. More than 1.3 billion people access Facebook through mobile devices each month, making the case for the mobile showcasing of products. The Shop section on Pages also provides a subscribe feature, where customers can receive notifications from stores when additional products and collections are published.
The feature will be available to a limited number of merchants starting this fall, and we will provide updates as we expand availability. Sign up here to join the waitlist.
The post Introducing the Shop section on Facebook Pages for Bigcommerce Businesses appeared first on The Bigcommerce Blog.
