Since 1987, I have been working as an innovation provocateur for a wide variety of forward thinking organizations.
Bottom line, I help people wake up, get out of the box, and originate bold, new ideas to meet their ambitious business goals. Along the way, I’ve discovered quite a few methods to spark the innovation mindset — even in the most conventional of thinkers.
But of all the methods I’ve discovered, much to my surprise, there is one that has proven itself to be the most powerful — and that is storytelling. Yes, storytelling, the humane communication of memorable narratives that engage, energize, and inspire positive behavior change.
All my clients, no matter what their industry, want the same thing. They want their people to be “on top of their game” — to be as creative, collaborative, and committed as possible.
Towards that end, they spend millions of dollars each year training their employees. And while these educational efforts do have some value, they often ignore a fundamental reality: that within each and every person they are trying so hard to “tool up” is an untapped, naturally occurring, business growth intelligence that does not need to be taught, only awakened.
