Unless you’ve been in a coma for the past 20 years, I’m sure you’re familiar with the phrase “get out of the box.” It’s everywhere. Whole industries have sprung up around it, including mine.
No one can deny that getting out of the box is a good thing to do. Seems like a no-brainer, eh? Kind of like helping little old ladies cross the street. Or tearing down the Berlin Wall.
But before you start planning your heroic escape, answer me this: What the heck is the box, anyway? What is this so-called thing that keeps us so contained, confined, caged, trapped, claustrophobic, and otherwise unable to create?
Let’s start with the basics. A box has six sides, including the top and the bottom.
