If you work in an organization that wants to establish a sustainable culture of innovation — you have two basic choices: outside/in or inside/out.
Outside/in is the most common approach. It assumes that re-engineering systems or processes is the way to go. You know the drill: do a little Six Sigma, cost cutting, continuous improvement, hire a few consultants to give pep talks and you’re off to the races.
Not that there’s anything wrong with that, mind you, but it’s often just a slick way of repositioning the deck chairs on your own Titanic. It looks good. It sounds good. You feel like you’re doing something, but the ship is still sinking.
