OK. You’re busy. I get it. Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase:
Your company’s “ideation process” is either non-existent, seriously flawed, or a joke.
You know it. I know it. And 99% of the people who work with you know it — a longstanding phenomenon that spawns nothing but frustration, wheel spinning, and resignation. Few people want to deal with the Rube Goldberg-like nature of the beast. And so it continues. Does it always have to be this way? No it doesn’t. But someone needs to step up and bell the proverbial cat. Like YOU, for example. Read on…
