Product Photo Editing & Cleanup
If you are building feeds from scratch, or find that the images on a listing to which you are adding your offer are not up to your expectation, it is time to take product photos yourself and prepare them for uploading to Amazon. Unfortunately, even the best product photographers’ photos may need some cropping, whitening or other general adjustment to get the image in line with Amazon image requirements. Because this cleanup can take a lot of time when considering the addition of dozens or hundreds of new listings, this sort of task isn’t usually the most ideal way for you to invest in your business. Fortunately, these low-cost, quick-turnaround options are available, allowing you to take moderately professional photos and get them cleaned up for primetime on Amazon.
Key Issues to Consider
Only so much cleanup can be done on a bad photo. So it’s ideal to get some feedback on a test-run of photos that you take in order to make sure you have provided these companies with adequate quality of photo to modify into something suitable for Amazon listings.
| Company | Channel Served | Phone | |
|---|---|---|---|
| 3W Image | Multi-channel | 49 341 918 79 10 | |
| Clipping Magic | Multi-channel | (415) 230-2377 | |
| Deep Etch | Multi-channel | 61 (7) 3106 8936 | Contact Form |
| Doopic | Multi-channel | 49 (0)30 220 120 855 | Contact Form |
| Pic Monkey | Multi-channel | n/a | Contact Form |
| Pixelz | Multi-channel | (415) 523-7738 | Contact Form |
Amazon SEO: Keyword Research
Whether you are looking to optimize new listings or existing listings onto which you have added your product offers, it’s important to understand what keywords Amazon customers are using to find your product or type of product. Otherwise, you may have an amazing product that never gets discovered by Amazon customers or loses out on suitable keyword traffic.
Key Issues to Consider
Customer preferences can change over time, meaning that your keyword selections today may need to be updated later. Consider refreshing your most important listings at least annually. Furthermore, remember that customers may be finding your products through keywords that aren’t obvious to you today, so there is significant benefit in referencing the large historical databases that these providers have built to match keywords with products.
| Company | Channel Served | Phone | |
|---|---|---|---|
| AMZ Tracker (Unicorn Smasher) | Amazon | n/a | Contact Form |
| Keyword Inspector | Amazon | n/a | |
| Keyword Tool Dominator | Multi-channel | n/a | Contact Form |
| Keywords Suggestion | Amazon | n/a | n/a |
| Merchant Words | Amazon | (855) 551-8222 | |
| SearchRank by Seller Labs | Amazon | (404) 909-8251 | Contact Form |
UPC Barcodes – Purchase
If you are building a private label business on Amazon, you’re going to need UPCs (Universal Product Codes) for each product you list. We also want to mention that you should not be buying UPCs to put onto other companies’ existing products – we have seen too many new listings get created that are actually duplicates of existing listings, but the new seller didn’t do the necessary work of matching its offers to the existing listings in the Amazon catalog.
Key Issues to Consider
Never ever recycle UPCs onto other products – once a UPC has been entered into Amazon’s catalog, it is tied to a specific item. If you decide to stop carrying one private label product, don’t use that UPC for some new item, as you will create a mess for yourself that we have seen result in hundreds of cancelled or returned orders and far too much negative feedback related to the product received by the customer not matching the product detail page.
| Company | Channel Served | Phone | |
|---|---|---|---|
| Instant UPC Codes | Multi-channel | (877) UPC-3099 | Contact Form |
| Speedy Barcodes | Multi-channel | (888) 511-0266 | Contact Form |
| UPC Barcodes | Multi-channel | (775) 376-1770 |
Amazon Data Management & Feed Integration
As you increase the number of new listings in your catalog or you consider adding new marketplaces (beyond Amazon) to your overall business, it will quickly get very complicated to keep track of all the columns of data that are needed for your listings (whether on Amazon or other marketplaces). By working with a company that specializes in keeping up with what columns of data are needed in each category of each marketplace, you can save yourself a lot of time building and maintaining your product feeds.
Key Issues to Consider
Some inventory/order management solution providers indicate that they offer listings functionality in their tools. But you need to be sure that your categories of products on the marketplaces of interest to you are all covered by your inventory/order management solution provider, as we have seen companies pick an apparent “all-in-one” inventory/order management partner only to discover that not all listings templates needed are currently available – thereby requiring the seller to work with a data feed provider anyways. It is also worth mentioning that if your business is all-Amazon, and focused exclusively on adding offers to existing listings that someone has created, your need for a data feed provider is going to be low, as you aren’t likely contributing new data or editing existing data on your listings.
| Company | Channel Served | Phone | Contact |
|---|---|---|---|
| Aten Software | Multi-channel | (248) 629-7958 | Contact Form |
| Datafeedwatch | Multi-channel | (888) 885-5074 | |
| Go Data Feed | Multi-channel | (866) 340-6619 | |
| Listtee | Amazon | n/a | |
| CommerceHub (Mercent) | Multi-channel | (206) 832-3900 | |
| NChannel | Multi-channel | (800) 714-0882 | Contact Form |
| Salsify | Multi-channel | (844) 725-7439 |
Get Amazon Product Reviews
If you sell private label product, you should be immediately looking for ways to get legitimate product reviews on your items from the get-go. The presences of a minimum 5-10 product reviews per private label product helps to reduce a customer’s hesitancy to try out your new product, as the customer can read what others have written about your product. Furthermore, listings with product reviews are much more likely to get better search results on Amazon than products with no sales history.
Key Issues to Consider
There are unfortunately a few sites that offer illegitimate product reviews where the reviewer has never seen the product, but just writes product reviews blindly for cash. After recent crackdowns at Amazon on such reviews, there are much more strict rules about how product reviews need to be sourced, and Amazon is now watching more carefully than ever before to make sure reviews are legitimate. “Verified purchase” reviews are much more valuable than reviews that haven’t come from “verified” purchases, raising the importance of not only getting product reviews on new listings but also getting some initial sales on those items, which will then lead to “verified” product reviews. Most of the solution providers mentioned here will help you get sales on your new products, coupled with verified purchase product reviews – a powerful duo for new product launches.
| Company | Channel Served | Phone | Contact |
|---|---|---|---|
| Amazon Reviewer Network | Amazon | n/a | Contact Form |
| AMZ Tracker, Amazon Review Club | Amazon | n/a | Contact Form |
| Bqool | Amazon | (650) 396-2777 | Contact Form |
| Flashbuz | Amazon | n/a | |
| GiveAwayService | Amazon | n/a | Contact Form |
| Ilovetoreview.com | Amazon | (855) 699-7337 | |
| Product Elf | Amazon | n/a | Contact Form |
| Product Rocket | Amazon | n/a | Contact Form |
| Review Kick | Amazon | n/a | |
| Sales Backer | Amazon | n/a | Contact Form |
| Snag Shout by Seller Labs | Amazon | (404) 909-8251 | Contact Form |
| Tomoson | Multi-channel | n/a | Contact Form |
| Viral Launch | Amazon | n/a | |
| Zonblast | Amazon | n/a | Contact Form |
Get Amazon Feedback
Feedback is one of the critical measures used by Amazon to evaluate sellers, while also providing prospective customers with guidance on how effectively you have historically provided high-quality product on time to other Amazon customers. From the first Amazon sale you make, Amazon tracks how you are doing both in terms of average feedback as well as overall feedback count. Your feedback score will be used in evaluating if you quality for the Buy Box –– ideally you should aim for an average feedback score above 98%, while below 90% is likely to result in a loss of your Buy Box privileges. In fact, for brand new sellers (not using FBA), it is common for you to have to wait at least a month building up the number of feedback before Amazon will allow you to become “Buy Box eligible”. So, feedback matters from day one on Amazon, and you need to collect feedback from your customers.
Key Issues to Consider
Many sellers choose to manually solicit customers directly for feedback through Seller Support. While that is allowed according to Amazon’s Terms of Service, the process can get rather unscalable as your business grows, and the number of customers needing these feedback solicitation emails. Fortunately, there are software providers that can make this feedback request process an automated process, complete with easy-to-use templates.
| Company | Channel Served | Phone | Contact |
|---|---|---|---|
| Feedback by Bqool | Amazon | (650) 396-2777 | |
| Feedback Five By Ecom Engine | Amazon | (800) 518-1706 | |
| Feedback Genius By Seller Labs | Amazon | (404) 909-8251 | Contact Form |
| Feedbackz | Amazon | n/a | |
| Kibly | Amazon | n/a | n/a |
| Mr Feedback | Amazon | (850) 888-8341 | Contact Form |
| Reseller Ratings | Multi-Channel | (888) 882-2838 | Contact Form |
| Sales Backer | Amazon | n/a | Contact Form |
Re-Pricing Tools & Services
If you are competing head-to-head with other sellers on your listings, it’s likely you are fighting it out over price. And as another seller reduces its price, that makes your product less interesting to customers and less visible to customers as a result of losing the Buy Box, unless you are able to reduce your price too, ensuring your ability to remain competitive for the Amazon Buy Box. As you know, products that appear in the Amazon Buy Box sell 4x more than those that don’t ever make it in, and an estimated 90% of new product sales come from products in the Buy Box.
Key Issues to Consider
When you sign up for a re-pricing tool, you will need to identify your floor price for each item, and to do that effectively, it is best to have a strong grasp of your all-in costs by SKU (including indirect and overhead costs). That way, you aren’t inadvertently setting a floor price that is actually underwater for you, all in the name of getting the sale at all cost. Yes, let’s focus on remaining profitable, at all cost (no pun intended)!
Also, keep in mind that pricing alone does not determine if you will win the Buy Box. Without strong performance metrics across the board (related to customer service, late shipment rate, cancellation rate, negative feedback, etc.), your ability to match your competitor on price and get your fair share of the buybox will be hampered significantly. Next, remember that not all of your competitors are equal, even if their prices are equal – keep an eye out for Amazon Retail offers and FBA sellers’ offers – with those in place, it will be harder to use a re-pricer to match price alone and get your fair share of the Buy Box.
The list below includes standalone re-pricing tools. It’s worth noting that many of the inventory management / order management solution providers offer integrated re-pricing tools as part of their software.
| Company | Channel Served | Phone | Contact |
|---|---|---|---|
| Appeagle | Amazon | (201) 488-1141 | |
| Bqool | Amazon | (650) 396-2777 | Contact Form |
| Channelmax | Multi-chanel | (262) 536-0057 | |
| Feedvisor | Amazon | (917) 338-4800 | |
| Logicsale | Multi-channel | 44 845 591 9199 | |
| Mean Pricer | Amazon | n/a | Contact Form |
| Repriceit | Amazon | (855) 791-8966 | Contact Form |
| Repricer Express | Amazon | (028) 7136-3727 | Contact Form |
| Seller Vision Pro | Amazon | n/a | |
| Sellery by Seller Engine | Amazon | n/a | |
| Smart Price by Ecom Engine | Amazon | (800) 757-6840 | Contact Form |
| Teikametrics | Amazon | (855) 846-2677 | |
| Wiser | Multi-channel | (855) 469-4737 |
Translation Services
If you are looking to expand your business into other marketplaces, you may need to get your listings data translated. In most Amazon marketplaces, the listings must be in-language for the local country.
Key Issues to Consider
While free tools like Google Translate are useful for simple translation of common phrases, they are not yet anywhere near the level of accuracy to capture marketing nuance or technical product explanations that are common in product descriptions, bullet points and titles.
| Company | Channel Served | Phone | Contact |
|---|---|---|---|
| Akorbi | Multi-channel | (877) 425-6724 | Contact Form |
| Intercultural Elements | Multi-channel | (857) 284-8840 | |
| Jonckers | Multi-channel | n/a | Contact Form |
| JR Language | Multi-channel | (866) 389-5036 | |
| Lionbridge | Multi-channel | n/a | Contact Form |
| Straker Translations | Multi-channel | n/a | Contact Form |
| Translations.com | Multi-channel | (212) 689-1616 | Contact Form |
| Web Interpret | Multi-channel | (028) 7136-3727 | |
| Interpro Translation Solutions | Multi-channel | (630) 245-7150 | Contact Form |
