Figuring out where to go may not be as easy as buying a plane ticket on Kayak.
However, we have aggregated a complete list of all global marketplaces as of 2017, by region and country.
Top Grossing Asia-Pacific Marketplaces by Country
China
At approximately $630 billion of sales in 2015, China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’.
Ecommerce in China accounts for 13.5 percent of all retail spending, a higher share than that of all large economies but the United Kingdom.
Marketplaces
- AliExpress
- Amazon China
- JD.com
- Taobao
- TMall: China’s largest online marketplace selling domestic and international branded goods and is owned by the Alibaba Group. It provides a marketplace for foreign brands to open exclusive shop fronts. TMall Global was launched back in 2013. It only sells imported goods. Thanks to TMall, international, brands without a physical presence in China can sell directly to Chinese consumers. TMall achieved nearly $10 billion in trading value growth in the third quarter of 2015, representing a growth rate of 56%. At the same time, the marketplace’s monthly active mobile users increased by 39 million, reaching a record height of 340 million in 2015.
- VIP.com
Social Commerce
- WeChat (in-app payments via WeChat Pay): WeChat offers an array of rich features such as advertising, e-commerce, digital content, online-to-offline services, and finance. In the first quarter of 2016, WeChat generated $1.8 billion in mobile revenue.
India
India is the world’s fastest growing cross border and ecommerce country and, according to Morgan Stanley and Goldman Sachs, had a market size of $70 billion in 2015 and $120 billion in 2016, with projections continued to accelerate through 2020.
Marketplaces
- Amazon India
- Flipkart
- Snapdeal
Japan
Japan’s ecommerce sales are projected to increase almost 40% by 2018, a market total of over $122 billion.
With the highest digital buyer percentage in the Asia-Pacific region, Japan had 77 million digital buyers in 2015 and by 2018 the total is expected to surpass 80 million.
Marketplaces
- Amazon Japan
- Rakuten
Social Commerce
- Viber
The International Expansion Playbook
What if you are ready to invest in international expansion and localization to own a brand new market long before you competitors?
That’s what this guide will teach you to do.
Full Marketplace Listing for Asia-Pacific
- AliExpress
- Amazon China
- Amazon India
- Amazon Japan
- eBay Australia
- eBay Hong Kong
- eBay Singapore
- Flipkart
- Lazada Indonesia
- Lazada Malaysia
- Lazada Singapore
- Lazada Thailand
- Lazada Vietnam
- Rakuten
- Snapdeal
- TMall
- Zalora
Top Grossing EU, Africa, Middle Eastern Marketplaces by Country
Germany
Marketplaces
- Amazon Germany
- eBay Germany
- Otto
- Rakuten
- Zalando
Nigeria
Marketplace
- Jumia
United Arab Emirates
Marketplaces
- MarkaVIP
- Souq.com (Now Amazon)
Full Marketplace Listing for EU, Africa, Middle East
- Amazon France
- Amazon Germany
- Amazon Italy
- Amazon United Kingdom
- Amazon Spain
- eBay Austria
- eBay Belgium
- eBay Netherlands
- eBay United Kingdom
- eBay Poland
- eBay Switzerland
- eBay Spain
- Jumia Cameroon
- Jumia Ghana
- Jumia Ivory Coast
- Jumia Morocco
- Jumia Nigeria
- MarkaVIP
- OTTO
- Rakuten
- Souq.com (Now Amazon)
- Tesco
- Privalia
- Zalando
Top Grossing Latin American Marketplaces by Country
Latin America is one of the fastest-growing regions for ecommerce, behind Asia-Pacific. We expect online retail sales to grow at a compound annual growth rate (CAGR) of 17% between 2014 and 2019 to reach $85 billion in sales at the end of the forecast period.
Brazil
The fact is, eCommerce is on the rise in Brazil, accounting for 42% of the Latin American region’s $47.4 billion in eCommerce sales.
Marketplaces
- Americanas
- Extra
- Mercado Livre
- Submarino
Mexico
Mexico is the second-largest market for ecommerce in Latin America.
Mexico currently accounts for 12.3% of the region’s ecommerce, but we expect Mexico’s share to increase to 15.6% by 2019.
By 2018, Mexico is forecast to reach $11 billion in ecommerce sales — or just under 2.5% of total retail sales in the country.
Marketplaces
- Amazon Mexico
- Linio
- Mercado Livre
Full Marketplace Listing for Latin America (Including Mexico)
- Amazon Mexico
- Americanas
- Extra
- Linio
- Mercado Livre
- Submarino
The International Expansion Playbook
What if you are ready to invest in international expansion and localization to own a brand new market long before you competitors?
That’s what this guide will teach you to do.
Want more insights like this?
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