Let’s start with the basics: You already know how to tell a good story. You do. You’ve been telling stories your entire life. Today, you probably told at least a few. And later, tonight, you will probably tell some more — whether they are merely accounts of your day, a memorable encounter you had at work, or a reminiscence from days gone by.
Story is the ocean we are swimming in. And because it is, we don’t necessarily feel wet when we’re in it, but we are.
Fish aren’t taught to swim. And you aren’t taught to tell stories. As a child, you didn’t need to be taught. All you needed was to hear them and them tell them to others — which you did — everything from The Three Little Pigs to Jack and the Beanstalk to the excuses you laid on your teachers for not handing in your homework on time.