As the holiday season approaches, capturing high traffic levels and turning net new customers into proven conversions is key. What is even more important, however, for overall business growth well into 2016 is turning those new holiday shoppers into repeat purchasers through the new year.
Indeed, impressing a customer at their first touchpoint with your brand and getting them to purchase from you again is a piece of cake –– or say the stats:
- It costs 5x more to acquire new customers than it does to keep current ones . [Forrester]
- 80% of your company’s future revenue will come from just 20% of your existing customers . [Gartner]
- The probability of selling to an existing customer is 60-70% . The probability of selling to a new prospect is 5-20%. [Marketing Metrics]
- Returning customers spend on average 67% more than first-time customers . [Bain]
- A 5% increase in customer loyalty would increase the average profit per customer by 25-100% . [TheLoyaltyEffect]
- 61% of SMBs report that more than half of their revenue comes from repeat customers , rather than new business. [BIAKelsey]
- 58% buy from the stores and brands whose loyalty programs they belong to at least once a month . [DailyBreak Media]
Increasing customer loyalty isn’t rocket science. It is about meeting the potential new customer at their expectation level — which is often pretty high. For SMBs, this means being flexible in price and smart about timing in order to maximize both margins and sales. Luckily, these Bigcommerce apps can automate this process for you. Here are this month’s featured picks.
S Loyalty — Create Your Own Branded Loyalty Program
To build brand affinity and encourage customers to come back, consider creating your own branded loyalty program for your Bigcommerce store.
S Loyalty makes it easy to create and manage a simple, points-based loyalty program. The solution offers theming and program customization options so that you can create a loyalty program that reflects your store’s brand. Designed to work with Bigcommerce, S Loyalty allows you to create rewards using native Bigcommerce coupon codes, automatically granting points for purchases and reminding customers to redeem rewards when they visit your store.
“This app is simple and straightforward to use — not only on the back end, but for customer use as well,” said Stacey Atchley of Scrapbook Generation. “Creating unique rewards is good for us, and being able to change them every few weeks keeps our customers coming back to see what they can earn next.”
S Loyalty is available for Bigcommerce merchants starting at $19.99 per month.
Justuno — Convert, Nurture, Repeat … Automatically
Online retail can be a tough game to play. On average, 98% of your website visitors will not convert into a lead or sale. However, there are ways to tackle this problem and improve conversion rates. The most effective way to a higher converting store is to actively engage shoppers with value add — and onsite promotions with Justuno allow you to do just that.
Justuno is an on-site suite of tools that enables you to engage shoppers in effective ways to convert a higher percentage of traffic into leads and revenue. In three simple steps, create and present striking overlay, tab or exit offer promotions at key data capture points throughout your website.
How does Justuno work?
Use the drag and drop design canvas to completely customize promotions to fit your website’s design and branding. Then, determine which audiences will be presented with your offers using extensive targeting and segmentation logic. Lastly, integrate with your email marketing service, CRM and Google Analytics to effectively use the data collected through Justuno.
You can offer visitors value in the form of discounts, free shipping, contests or educational content. You can also implement exit offers to keep visitors on-site and drive last second conversions. This allows you to increase desired actions like submitting an email, completing a purchase or becoming a social fan.
Get started with Justuno with a free account or get access to all features starting at $19/month.
PriceWaiter — Allow Customers to Set Their Own Price, On Your Terms
Comparison shoppers often spend hours visiting different sites, looking for the lowest price for their desired item. As an online retailer, you spend a lot of money trying to get these customers to your site, but might be losing out on the sale to a competitor based on mere pennies.
PriceWaiter, an app for Bigcommerce merchants, utilizes personalized pricing to help you close the deal when it comes to comparison shopping, and generate thousands to tens of thousands more in revenue.
When shoppers get to influence the price they pay for your products, they feel better about buying from you. It’s that simple. Here are a variety of ways to personalize price:
- Make an Offer: This was PriceWaiter’s first product, and remains the most widely used among all of our retailers. The app puts a “Make An Offer” button on the product page of your site, right near the “Buy Now” button. When a shopper clicks “Make An Offer,” they get to enter their preferred price into the PriceWaiter app, which triggers a personal, one-on-one dialogue between you and your customer that is completely private. You can accept or counter their offer immediately based on expected profit margin. Once you both have agreed on the price, PriceWaiter’s engine locks in the agreed price for that transaction, and you complete the sale. Everybody wins. You get the sale, and the customer gets their own price.
- Price Drop: Price Drop allows you to notify visitors when the price of an item drops within their desired threshold, and directs them back to the product page to complete the transaction.
- Volume Discount: Volume Discount is typically used for items where the retailer’s margins are better in higher-volume sales, allowing a discount for customers looking to buy in bulk.
PriceWaiter has a tiered pricing model. The basic “Make An Offer” package is free for Bigcommerce retailers. Customization, automation, and advanced personalization packages carry a fee structure based on a percentage of the incremental transactions that run through the PriceWaiter system.
The post Bigcommerce Apps and Integrations to Drive Customer Loyalty; Featuring S Loyalty, JustUno, PriceWaiter appeared first on The Bigcommerce Blog.
