Photo: Pixar. Wikia The iconic Mr. Potato Head toy was first manufactured in 1952. The toy’s popularity resulted in further… Continue reading
Category Archives: Marketing
Folgers Advertises the Intangible
The biggest challenge with advertising food and drink is really conveying its essential features to an audience –– taste and smell. Earlier… Continue reading
Hershey’s Holiday Bells Defy an Ad Agency
Hershey’s Kisses have been a popular confectionary since their introduction in 1907, and by 1989 they were the 5th most… Continue reading
Coca-Cola’s Polar Bears Humanize Global Warming
Photo Source Coca-Cola has been fortunate — and savvy — enough to ingrain itself in the minds of holiday shoppers… Continue reading
Coca-Cola’s Christmas Fleet Brings Truckloads of Cheer
Photo Source Shortly after starting the polar bear campaign, Coca-Cola also introduced their world famous trucks. The first trucks featured… Continue reading
M&M’s Stumble Upon Santa –– No One is Left Standing
The myth of Santa Claus is one told to children across the world, who drink up the story until reaching… Continue reading
The Complete Guide to Advertising on Facebook: Strategies That Convert
Why Advertise on Facebook? Earlier this year, Facebook publicly announced a change in their News Feed algorithm that further reduces… Continue reading
32 Expert Facebook Advertising Tips to Increase Profits
Facebook advertising is no nascent technology. Most brands with any Facebook presence had tested the platform’s advertising product, or at… Continue reading
24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep… Continue reading
5 Facebook Advertising Strategies with Examples
There are more than 1.4 billion people on Facebook. That statistic alone is a good enough reason to put some… Continue reading






