On Friday, March 11, I hosted a panel at SXSW featuring three Bigcommerce customers with some seriously incredible success stories. Each of these brands function both as B2C and B2B businesses and have exploded in growth over the last couple years. Operationalizing wholesale activities was a primary cause for the revenue scale. Despite these similarities, … Continue reading

The post How to Forge Wholesale Partnerships: 3 Entrepreneurs Talk Strategy and Success appeared first on The Bigcommerce Blog.

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Do you want more traffic, more trust and more sales for less ad spend? Of course you do. That’s the… Continue reading →

Whether or not you own a physical business, you know that treating each customer in the exact same manner is not ideal. The same applies when selling online. After all, you wouldn’t treat every customer who comes into your physical store in the exact same way. Some will be completely new faces –– potential consumers … Continue reading

The post Set It and Forget It Customer Experience Personalization for Scaling Brands appeared first on The Bigcommerce Blog.

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The much anticipated report from the Council of Fashion Designers of America and the Boston Consulting group offered few clear solutions last week for what the organizations deem a “broken” fashion system. The rise of fast fashion and quickly shifting consumer shopping preferences have affected all retail industries, but high-fashion brands have been slow to … Continue reading

The post New Report Proves Unanimous Agreement: The Time is Ripe for Change in the Fashion Industry appeared first on The Bigcommerce Blog.

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When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason for worry? Digging deeper into these metrics can … Continue reading

The post Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line appeared first on The Bigcommerce Blog.

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As social media took off over the last decade, retail marketing professionals celebrated a new era of customer outreach and subsequent discoverability, but things didn’t quite turn out the way any of those professionals thought. Douglas Holt writing for the Harvard Business Review perhaps put it best: “In the era of Facebook and YouTube, brand … Continue reading

The post A Business Lesson from Modern Musicians: Focus on Emerging Markets to Increase Profit appeared first on The Bigcommerce Blog.

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As of Feb. 19, 2016, Google has stopped displaying text ads in the sidebar for desktop searches. The total number of text ads that can appear on a search engine result page, also known as a SERP, has shrunk from as many as 11 to a maximum of seven. The new layout incorporates up to … Continue reading

The post Google Deprecates Sidebar Text Ads from Search Results –– What a Retail Advertiser Needs to Know appeared first on The Bigcommerce Blog.

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A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The… Continue reading →

On Tuesday, we were so excited to announce our new Bigcommerce themes –– all 67 variations of them. Since then, we’ve had multiple stores launch with the new themes including GolfEtail and celebrity designer LaQuan Smith. Given the adoption rates and the increase in conversions already being reported by our customers, we think we’ve hit … Continue reading

The post Ecommerce Design: Deep Dive on New Geneva Bigcommerce Theme appeared first on The Bigcommerce Blog.

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On Tuesday, we were so excited to announce our new Bigcommerce themes –– all 67 variations of them. Since then, we’ve had multiple stores launch with the new themes including GolfEtail and celebrity designer LaQuan Smith. Given the adoption rates and the increase in conversions already being reported by our customers, we think we’ve hit … Continue reading

The post Ecommerce Design: Deep Dive on New Geneva Bigcommerce Theme appeared first on The Bigcommerce Blog.

Continue reading →