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Dropshipping Due Diligence: 7 Steps to Outsourcing Inventory and Shipping without Damaging Your Brand

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The beauty of dropshipping is that it lets you sell products online with very little investment or risk. For businesses looking to expand their offerings on their current storefront, open a new store or simply test new products outside of those currently handled by their logistics provider or warehouse, adding a dropshipper to their fulfillment … Continue reading

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Show Your Inventory Who’s Boss: How Centralized Inventory Management Streamlines Multichannel Operations

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Even for major retail conglomerates, cost of stock is a major factor when it comes to efficient capital management. For an independent retailer, lean inventory levels are even more critical. For example, if your business is holding more than $50,000 in stock, your potential cost of capital could equal 10%, the potential interest fee charged … Continue reading

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Brand Building: How to Select a PR Agency That Gets You Noticed

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Whether you are just starting an online business or working to grow a brand already selling millions per year, securing favorable press coverage is one of the most impactful things you can do to reach new audiences and attract customers. In fact, Bill Gates once famously said, “If I was down to the last dollar … Continue reading

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Father’s Day Mobile Purchases Increased 94%

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Purchasing trends around life milestones and retail holidays continue to shift further toward mobile. In 2015, Valentine’s Day mobile purchases accounted for 23% of all online sales (a 35% increase from 2013), and 24% of Mother’s Day online purchases were made via mobile (a 43% increase from 2013). This massive shift toward mobile shopping was … Continue reading

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Home Depot’s Innovative, Successful Multichannel Strategy Your Brand Should Copy –– Now

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We live in a multichannel world –– that much is clear. We work on computers when at a desk, a tablet when lounging at home and on our phones when on-the-go (though state laws are increasingly reminding us that this is not a good idea). In fact, not only is our attention spread thin across multiple … Continue reading

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How to Use Your Smartphone to Capture High Quality Product Images

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Before you spend money on renting a DSLR and a lens for your product photography, consider using the quality camera you carry around with you all the time: your smartphone. You may be thinking that using your smartphone for product photography sounds a bit crazy, but that’s not the case any more. Today’s advanced technology … Continue reading

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Product Options: The Most Commonly Overlooked Ecommerce Element Likely Affecting Your SEO and Conversions

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Your product pages are one of the most important elements of your ecommerce website. Every successful online store owner knows the essential elements of a highly converting product page –– but to give you a quick refresher, here they are: Currently absent from this list, however, is one critical element even the ecommerce pros often … Continue reading

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3 Summer Real Estate Marketing Ideas

3SumMrkt Ideas_06-24_300x300_blogAt last, summer is officially here! With nice weather and longer days come plenty of new opportunities to meet more customers in your area. It’s also the perfect time of year to reconnect with past clients and pump up your referral business. Here are three ideas to get you started: 1. Organize a Community Service […] Continue reading

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