Last fall’s 5 Fun Agent Pop-By Ideas post was such a big hit that we decided to create a summer version! In case you’re unfamiliar with the term, a “pop-by gift” is an inexpensive present that you can give on any occasion (when you’re just “popping by”). These gifts show appreciation and help keep the […] Continue reading
Category Archives: Marketing
Stories of Scale: How Modern Inventory Management Systems Solve for Multi-Channel Challenges

“We are at a tipping point in retail,” reads Deloitte’s The New Digital Divide study. “A point where digital channels should no longer be considered a separate or distinct business.” And the statement is true –– except that it isn’t only digital channels combining to form a cohesive shopping network. In-store channels and mechanisms such … Continue reading
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7 Ways to Make Video Tours Work for You
Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Video tours are a must-have for today’s agents. According to Inman, 85% of buyers want to work with an agent who uses video. Listings accompanied by videos get four times more inquiries […] Continue reading
The Benefits of a SaaS Solution for Enterprise Brands: Robust APIs, Speedy Support, Real-Time PIM Integration

Imagine having the capability to store your products safely and securely in one centrally hosted software-as-a-service (SaaS) solution and then publishing those products out to multiple channels and marketplaces at once, automatically. That’s the dream for every multi-channel retailer out there (which is, these days, just about everyone). This is exactly what a product information … Continue reading
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Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success

In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless. It’s important to make every hour spent impactful. At last … Continue reading
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Garry Wise: Real Estate Marketing in the Digital Age
Everyone wants top commission, but few agents actually provide the advanced marketing and services that sellers are looking for to earn top rates. Many agents default to the “standard” marketing practices everyone else deploys. So when a seller asks you, “What is it that you do differently to market my property for top compensation?” what […] Continue reading
How the Birkin Bag Keeps its Cool –– The Ultimate Lesson in Exclusivity as a Product Marketing Strategy

The “It” item comes in many forms, most of which you know well by name alone: Birkenstocks, the Fendi baguette, Chanel No 5. All brands seek to create the next must-have, but “It” items are not fleeting. They are not part of a larger trend, they do not seek virality. They are, to say the … Continue reading
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11 DON’Ts for Tech Savvy Agents
Digital etiquette: what is it and what does it mean for real estate professionals? With an ever-expanding world of tech tools and toys, it can feel impossible to keep up – with both trends and client expectations. We’re all just doing our best! In an effort to make navigating today’s digital marketplace a little easier, […] Continue reading
Brent Bellm Behind-the-Scenes: An Interview with Bigcommerce’s New CEO

The road to the c-suite is notoriously perilous. The many attributes that one must acquire can be summed up in one word: balance. Between work and life, logic and emotion, knowing when to stand your ground and when to give a little now in order to win big later –– these all are factors to … Continue reading
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7 Real Estate Agent Must Haves
Real estate is not always an office job. In fact, more often than not, agents find themselves doing business out in the field. Meeting prospective sellers, showing buyers around, organizing marketing and events… a lot of this gets done on the go! Whether you’re working from your car, a coffee shop, a vacant listing, your […] Continue reading










