One reason why most BIG IDEAS don’t manifest is because the idea originators don’t have a team of allies on board to help them develop and execute their ideas. Idea originators either try to do everything themselves or spend so much time trying to en… Continue reading
In the past few weeks, quite a few people have asked me for the “elevator speech” about my book. I get it. These days, if you can’t deliver your message in 60 seconds or less you’re screwed. So here goes. Consider this my elevator speech (though the … Continue reading
‘Tis the season to tell your stories, folks! Your families are gathering. Your friends are coming to visit. You are unplugging from most of the tasks and transactions that define your life. The tribe is reconvening, whether it’s around the fire, the… Continue reading
Actors want to direct. Directors want to produce. And consultants want to be kick ass speakers. And why not? The pay is good. It doesn’t take much time. And it’s a lot less heavy lifting than most consulting gigs.
Easier said that done, however. Del… Continue reading
See this guy? His name is Joe Belinsky and for many years he worked in a tire company — Goodyear Tire to be more exact. I learned something from Joe about TIME that is actually quite cosmic, though it took me seven years to figure it out. The story… Continue reading
A two-year analysis of 108 Super Bowl commercials has revealed that it was the structure of the content — not the content itself — that was the biggest predictor of its success. And the structure that was most linked to Superbowl ad success? Stori… Continue reading
If you’re on the prowl for inspiring quotes you can use for work, your book, speech, website, news report, blog, proposal, kidnap letter, or time capsule, look no further. What follows are 21 universal topics — everything from Possibility to Failure… Continue reading
These days, there is a lot of talk about the value of storytelling in business. Good question! That’s what we’re trying to figure out from savvy people like YOU! Simply click this link to respond. It will take you less than four minutes (and we’ll be… Continue reading
If you are interested in storytelling — especially why storytelling is such a powerful tool for organizations to employ, you have come to the right place.
Below are a selection of Mitch Ditkoff’s articles in The Huffington Post — quick-hitting, e… Continue reading
During the past two years, I’ve asked more than a thousand people what they see when they look at the FedEx logo. 80% say “letters” or “colors” or “shapes” or “the word “FedEx.” The other 20% tell me they see an arrow — a white arrow.
When I ask t… Continue reading
