Question:
What is the best way to build my subscriber list?
Answer:
This is a great question and one I recently found the answer to. I was
at a weekend workshop with Matt Bacak last month and he taught me so much I didn’t know about
Internet marketing.
The item he shared that is most
pertinent to your question is that of a “squeeze page.” What Matt
recommends is that you don’t need the big fancy website. If you already
have one, that’s OK–it makes a great branding site but if you are
trying to make money from your website, then you need a squeeze page.
What
is a squeeze page? A squeeze page is a short sales letter outlining the
benefits of signing up for your free product offering–whether that’s
your monthly or weekly newsletter, a coupon for your products, a
special report, an e-course, or any other free offer you make. On this
page, you get very focused and clear about what you want the visitor to
do. All you want is to capture his or her name and email address, which
gives you further permission to market to them over and over again.
When
you have a highly targeted squeeze page, the quality of your list will
be excellent, thus increasing the odds of conversion when you do start
your marketing sales cycle.
