Secure once meant— well — secure. It meant that pages transmitted via HTTPS (the “S” stands for secure) rather than HTTP were protected from prying spies.
Then the Heartbleed bug changed everything.
Its discovery revealed that HTTPS sessions based on one specific version of Open SSL/TLS are indeed vulnerable to attack if a hacker can learn a server’s private key. If they do, they can read any information sent to the server.
For online businesses, the notoriety of the Heartbleed bug signaled a paramount shift in online shopping habits and business needs. Suddenly, not only was online security more nuanced –– but consumers were well aware of the danger posed.
As a result, today’s consumers won’t do business with you online unless they’re sure your website is secure.
That means you must do two things:
- Secure your website.
- Assure visitors to your site that they’re protected while they’re there.
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A lot of businesses do neither.
Many business owners and ecommerce managers think hackers don’t bother with small businesses.
Not true.
The 2016 Symantec Intelligence Report shows companies with fewer than 250 employees are the victim of 43% of all cyberattacks.
Others think they can’t afford strong security. Again, not true.
Small businesses today can get the same protection used by large companies — and get it at an affordable price. These security solutions are easy to implement and easy to manage, with no need for onsite IT staff.
The small-business takeaway is this: now is the time to secure your website, instill confidence among your customers, and grow your online revenue safely and securely.
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