In February of 2015, Bigcommerce and Square announced an integration giving omnichannel merchants selling both online and offline the power to process payments through one POS system –– reducing accounting inefficiencies across channels. Since then, the number one request from the community using this integration has been real-time inventory syncing across physical and digital channels to rule out the possibility of overselling.
This partnership ultimately eases the daily business functions of selling both online and offline.
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Today, Bigcommerce and Square are excited to announce that this functionality will be available for the holiday season –– helping merchants during the busiest time of year to provide high-quality customer experiences and win loyalty for 2016.
This new integration comes with benefits for multiple merchant categories, and ultimately eases the daily business functions of maintaining and scaling a successful omnichannel operation. Here is what you can expect from the integration:
- Automatically import your product catalog to your online store or Square point of sale
- Sync inventory and avoid overselling when orders are placed
- Adjust stock levels and have those changes reflected in your online store and POS
- Reduce complexity and get rid of spreadsheet tracking
Benefits for merchants selling on Bigcommerce but not currently utilizing Square
For Bigcommerce merchants not familiar with or not currently utilizing Square, this service enables you to run your entire omnichannel business, from payments to point of sale, and includes cross-channel analytics that seamlessly blend both your brick-and-mortar and Bigcommerce sales data.
The way the sync works back and forth with Square is extremely efficient.
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Here are some of the biggest benefits for Bigcommerce merchants with this new integration:
- Start accepting credit cards today. Create an account in minutes
- Funds are deposited in your bank account in one to two business days
- With Square Reader, you can accept credit cards with your phone or tablet and and run your business anywhere
- The free Square Register app turns a smartphone or tablet into a complete POS, with tools for every part of running a business
“The inventory sync and catalog import are exactly what I was looking for,” says Alex Head, owner at Drink Dispatch. “The way the sync works back and forth with Square is extremely efficient. I was concerned because other platforms take up to 24 hours to update inventory, but Bigcommerce captures changes instantly, which allows for inventory continuity and a better customer experience. I’m trying to deliver within an hour online, so if I sold a last item in store and someone simultaneously bought it online, it would be a major logistical slow down for me.”
Square also offers:
- A new Square reader for chip cards and contactless payments, including Apple Pay
- Employee management
- Multi-location management
Benefits for merchants selling through Square, but not utilizing Bigcommerce
For Square merchants currently selling online and not using Bigcommerce, this new integration offers you a sophisticated online store including the only full-featured ecommerce platform that offers merchants inventory synchronization with Square.
This set-up gives us the flexibility and ease of expansion.
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Bigcommerce’s intuitive interface is easy to learn, and powerful functionality and integrations empower you to reduce business complexity and sell more. Here is what you can expect:
- Avoid overselling by syncing online inventory with your Square POS
- Control your branding with visually appealing and mobile-ready storefront themes
- Drive awareness and sales with powerful SEO, social commerce and multichannel marketing features
- Learn from advanced analytics how to increase customer loyalty and product sales
- Integrate with sophisticated customer relationship management and email marketing systems
- Find trustworthy design, marketing and programming experts in the Bigcommerce Partner Network
“We’ve been using Square for a while now, and recently replatformed to Bigcommerce because of their integration with Square,” says Bill Hillier, owner at Line Honors. “This set-up gives us the flexibility and ease of expansion, and our customer base loves the professional look and feel of our website and the improved user experience that makes it easy for them to search and find their products. Square and Bigcommerce are great platforms and talk really nicely to each other.”
Benefits for merchants selling via brick-and-mortar, but not online
And finally, for brick-and-mortar retailers not yet selling online, here is what this integration offers:
- Make sales even after retail business hours and drive new traffic to your retail locations
- Learn to run an online business via educational videos, guides and 24/7 support
- Launch a beautiful, mobile-ready site your customers will love without needing any coding skills
- Process online payments through Square and view online and offline sales together
- Easily add your offline inventory online and sync stock levels so you never oversell
“Since opening an online store just six months ago, we’ve created an entirely new revenue channel: online orders make up 40% of our revenue,” said Jason Phillips, owner of Zoe Juice Bar. “By expanding our brick-and-mortar business to online, we’re able to offer more flexibility to our customers, accept orders after we close, and now have the opportunity to look at things such as local delivery, shipping and ordering. We expect to see continued business growth from our online store.”
In just 6 months online, online orders now make up 40% of our revenue.
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Bigcommerce and Square take the pain out of simultaneously running an online and offline store. Retailers can now sync their inventory and product catalogs to save time, eliminate manual tasks and avoid overselling –– all just in time for the holiday season.
Want to sign up for notifications when the integration fully launches? You can do so here.
The post Bigcommerce and Square Launch Inventory Sync; Reduce Manual Tasks, Error and Overselling for Omnichannel Merchants appeared first on The Bigcommerce Blog.
