Bigcommerce is excited to reveal our partnership with Pinterest to enable Buyable Pins for Bigcommerce merchants.
The Pinterest platform has more than 100 million monthly active users currently cataloging ideas and curating products they would like to purchase. Before Buyable Pins, users were forced to click through a Pin to a merchant’s site in order to checkout. Now, customers can purchase an item without ever leaving the Pinterest platform. This allows for an increase in impulse purchases –– a behavior studies have found plays a critical role when consumers are shopping online.
Pinterest is now an opportunity to grow revenue by expanding into new and innovative sales channels.
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For retailers, the introduction of Buyable Pins means Pinterest is now an opportunity for merchants to grow revenue by expanding into new and innovates sales channels, reaching consumers wherever they naturally discover products. Pins will be a crucial part of a multi-channel marketing strategy. Here’s how Buyable Pins will work:
- Merchants can choose to make active Pins “buyable” and upload new products to Pinterest and have them appear as Buyable Pins.
- Buyable Pins, like regular Pins, will appear in user feeds if they are relevant to that user’s interests.
- Customers buying on Pinterest will only enter their shipping and payment info once. Future purchases are only two clicks.
- Pinterest is partnering with ApplePay to process payments. Orders made on Pinterest will come back to Bigcommerce stores for standard order processing.
- When merchants create Buyable Pins they automatically enable Rich Pins, which displays additional product information on the Pin
Buyable Pins will help us establish Pinterest into a new sales channel.
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“In addition to serving as one of our strongest marketing channels, Buyable Pins will help us establish Pinterest into a new sales channel, and improve the social experience we deliver to our customers,” said Tanya Keller, community manager at Native Union. “Buyable Pins shorten the purchase process since shoppers have a direct link to purchase through Pinterest. We expect to see a higher, trackable conversion rate from our social commerce efforts.”
Overall, the key benefit of Buyable Pins is the ability to drive customer acquisition at no additional cost to the merchant.
Pinterest is carefully considering merchants for this new functionality in order to ensure success for both retailers as well as Pinterest users. There are now more than 60 million Buyable Pins on Pinterest being utilized by retailers including Macy’s, Neiman Marcus and Nordstrom.
To learn more about Buyable Pins and join the waitlist for approval by Pinterest, apply here.
The post Introducing Pinterest Buyable Pins for Bigcommerce Retailers appeared first on The Bigcommerce Blog.
