There are lots of things in this world people get addicted to: alcohol, nicotine, heroin, sex, and iPhones — just to name a few. But perhaps the biggest addiction of them all is the addiction to our own ideas. Here’s how it works:
We think something up. We feel a buzz. We tweak it, we name it, we pitch it, and POOF, the addiction begins.
At first, like most habits, it’s a casual pursuit with a thousand positive side effects: increased energy, renewed focus, and a general feeling of well-being. Like wow, man. But then… We think about it in the shower. We think about it in the car. We think about it when people are asking us to think about other things. We even dream about it.
