A brainstorm session is a lot like trying to get from one place to another in a lighter-than-air balloon. With both of them, you have a destination, a vehicle, and the need to continuously make course corrections.
Fortunately, brainstorm facilitators have two dependable resources at their disposal to keep their “ideation balloon” aloft: Energy and focus.
Focus is the balloon itself. Energy is the helium that gets pumped into the balloon to provide it’s lighter-than-air capability — the element that gets it off the ground.
