A few years ago, my wife and I bought a Turkish rug from Mehmet, Istanbul’s Steve Jobs of rug merchants.
If I could run my company as well he could sell, I’d be a very wealthy man.
Technically, speaking, Mehmet didn’t really sell us anything. He simply created the conditions that allowed us to buy (which some people, I know, will think is really just a clever form of selling, but it wasn’t.)
How did Mehmet work his magic, when all we did was sit down at his cafe to drink some coffee with no conscious desire to buy a rug?
