Let’s assume for a moment that you and your company value BIG IDEAS — the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth. Let;s also assume that you and your company are not at a loss for these BIG IDEAS — that they regularly make their appearance via any number of ways: brainstorming sessions, early morning team meetings, or simply the spontaneous epiphanies of the wild and crazy people down the hall.
