Let’s assume for a moment that you and your company value BIG IDEAS — the kind of ideas that have the potential to change the game, differentiate you from the competition, and spark some major business growth.
Let’s also assume that you and your company are not at a loss for these BIG IDEAS — that they regularly make their appearance via any number of ways: brainstorming sessions, early morning team meetings, or simply the spontaneous epiphanies of the wild and crazy people down the hall.
