Amazon has made its marketplace welcoming for newcomers. New sellers will find a platform where it takes only minutes to… Continue reading
Category Archives: Marketing
Selling Swimwear to Alaskans: How 3 Retailers Successfully Expanded on Amazon
It was a typical work day for Alex Young in 2012. He was at the Kap7 headquarters, his employer’s office.… Continue reading
The Case for Multi-Channel Expansion to Marketplaces
The world is full of famous rivalries. Coke vs. Pepsi. Windows vs. Mac. Godzilla vs. Mothra. And, used to be,… Continue reading
10 Most Profitable Ecommerce Innovations of 2016 – And Exactly How They Did It
Innovation lives at the intersection of what you want your brand to be and what it currently is. It’s the… Continue reading
Announcing New Tools to Help BigCommerce Merchants Advertise and Sell More on Facebook
More than one billion people sign on to Facebook every month, and today, BigCommerce is making it easier for merchants to more effectively reach people and sell more online. BigCommerce is launching: Facebook pixel Installation: Easier Facebook pixel installation that does not require developer work on behalf of retailers. Marketers can now set up ads … Continue reading Continue reading
30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for… Continue reading
BigCommerce Enables Apple Pay, Bringing Market Share of $123B to Growing Retailers
Today, BigCommerce merchants will be able to seamlessly activate Apple Pay on their websites, allowing their iPhone, iPad and Mac customers to checkout with one touch payment using Apple’s TouchID fingerprint technology. Apple Pay for Web is supported for businesses using PayPal powered by Braintree, Stripe and Authorize.net payment gateways –– with support for First … Continue reading Continue reading
Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.
Have you been watching? Google and Amazon are in a showdown. Just check out how their ad listings currently look:… Continue reading
7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity
Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic… Continue reading
How a Gift Box Brand Selling Jerky and Nuts Grew 4,000% in 4 Years to $21M in Revenue
It takes superhuman strength to open a man crate. Recipients struggle with crowbars and hammers –– working tirelessly, often having to call in help in order to pry open the wooden box containing beef jerky and nuts. Beads of sweat drip down their face, the Man Crates customer –– likely the man’s “supposed” friend, family … Continue reading Continue reading




