Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow… Continue reading →

Earlier this year, reports circulated that Twitter’s much anticipated Buy Button would soon go bye-bye. The internal team dedicated to the project had been disbanded, with employees either leaving or being place on related teams (i.e. customer service and dynamic product ads). With all the chaos, many retailers were left wondering: What does this mean … Continue reading Continue reading →

tl;dr: apply influence principles to dramatically improve your conversions. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, special offers) is specific to your product and … Continue reading Continue reading →

Agents, you have every reason the live it up this summer, since it’s never been … Continue reading →

After competing in water polo for three consecutive Olympic games (12 years in all), Wolf Wigo was done. Competing at that level for so long, while it certainly has its physical benefits, can seriously set an Olympian back in terms of their post-athletic career. Water polo players don’t get the sponsorships often awarded to Michael … Continue reading Continue reading →

It’s official: #FirstDayOfSchool2017 is trending on social media and the back-to-school shopping season is in full force. Summer is culturally… Continue reading →

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that… Continue reading →

The year was 2012. Tyler Merritt was deployed for a special aviation regiment. Back home in Georgia, his wife, Angela, was preparing another macaroni and cheese meal for four –– as she had been for nearly two years. Tyler might not be there to partake with their two kids, but his brother was. Daniel Merritt … Continue reading Continue reading →

Recently, I stood in a close friend’s home as she brewed some chamomile tea. Grabbing two cups from one cabinet, she began to set the water, talking calmly about a man she met at her 37th birthday party a few weeks before. It was at a hip, Austin bar and she genuinely liked the guy. … Continue reading Continue reading →

It’s been a great year for Point2 Homes so far, with unprecedented growth in traffic … Continue reading →