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The Economics of Direct to Consumer Selling (Hint: Manufacturing Ingenuity Required)

160217_HyphenFactory_0124More than a year ago, Jered Goodyear was introduced to the president of a 70-year-old mattress company. The two had a mutual acquaintance, but came from vastly different backgrounds. See, Jered had spent the better part of a decade in online marketing and ecommerce strategy. He’d founded a couple of his own ventures, consulted with … Continue reading Continue reading

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14 Tips to Win Increasingly Discount-Hungry Back-to-School Shoppers

AZCW4XNFCEHaven’t quite yet gotten ahead of launching your back-to-school promotions? Good. Data from the National Retail Federation suggests parents are strategically waiting until the last minute to buy back-to-school goods –– looking for deals and discounts. And, according to a BigCommerce survey, parents spend 61% more online per year as well as 75% more time searching … Continue reading Continue reading

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Oh the Places Your Purchase Will Go –– And the 10,000 Girls It Will Educate

fleeps-bigcommerceIt started in Australia and Fiji, destinations typical enough for a teenage American traveler. The trip and agenda were coordinated by Outward Bound, a study abroad agency for middle school, high school and college students based in the U.S. The goal for Outward Bound is to build confidence for attending students –– take them out of … Continue reading Continue reading

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One Business’s Humble Attempt to Undo the Global Impact of Fast Fashion and Loose Labor Laws

img-1408Nestled on a relatively quiet, corner lot in Austin’s typically popular and crowded SoCo district is the headquarters of Fortress of Inca. Unlike its name, the brick-and-mortar shop is no foreboding place. Next door is a soup and smoothie cafe, rated one of the best in the city (Soup Peddler, if you must know). Across … Continue reading Continue reading

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