More than a year ago, Jered Goodyear was introduced to the president of a 70-year-old mattress company. The two had a mutual acquaintance, but came from vastly different backgrounds. See, Jered had spent the better part of a decade in online marketing and ecommerce strategy. He’d founded a couple of his own ventures, consulted with … Continue reading Continue reading
Category Archives: Marketing
Everything You Need to Know About Achieving PCI Compliance [Checklist Included]
If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has… Continue reading
The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy
Meeting your business objectives isn’t easy – no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral… Continue reading
14 Tips to Win Increasingly Discount-Hungry Back-to-School Shoppers
Haven’t quite yet gotten ahead of launching your back-to-school promotions? Good. Data from the National Retail Federation suggests parents are strategically waiting until the last minute to buy back-to-school goods –– looking for deals and discounts. And, according to a BigCommerce survey, parents spend 61% more online per year as well as 75% more time searching … Continue reading Continue reading
The Significance of Sneakers –– And a Definitive End to Toe Creases
“I’m thinking about copyrighting this saying, ‘Js with a suit’,” Chad Taylor tells me as we kick off our hour long call. He’s the founder of SockTips, who masquerades during normal working hours as a banker. It’s there that he wears his Air Jordans with his business suit. “I will wear fresh Air Jordans or … Continue reading Continue reading
Oh the Places Your Purchase Will Go –– And the 10,000 Girls It Will Educate
It started in Australia and Fiji, destinations typical enough for a teenage American traveler. The trip and agenda were coordinated by Outward Bound, a study abroad agency for middle school, high school and college students based in the U.S. The goal for Outward Bound is to build confidence for attending students –– take them out of … Continue reading Continue reading
Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It
A few weeks ago while working from home, I heard a knock on my front door. I thought it was the postman, as he typically drops our mail off at that specific hour in the morning. Much to my surprise, a man wearing what looked like a company branded polo shirt introduced himself saying that … Continue reading Continue reading
National Association of Realtors Code of Ethics – How they Apply to Everyday Business
Article provided by Jeff Knox, Dallas Real Estate Broker at Knox & Associates. The National Association of … Continue reading
One Business’s Humble Attempt to Undo the Global Impact of Fast Fashion and Loose Labor Laws
Nestled on a relatively quiet, corner lot in Austin’s typically popular and crowded SoCo district is the headquarters of Fortress of Inca. Unlike its name, the brick-and-mortar shop is no foreboding place. Next door is a soup and smoothie cafe, rated one of the best in the city (Soup Peddler, if you must know). Across … Continue reading Continue reading
BigCommerce Customers Can Now Sell on Pinterest Across Devices
Over the past few months, we have rolled out broad availability of Pinterest Buyable Pins, and today we’re excited to share that this functionality is now available for desktop devices, making it easier than ever for Pinterest users to find, save and purchase products from any device. With all the focus on ‘mobile first,’ why … Continue reading Continue reading









