Being fired by one of my first clients taught me one of my hardest lessons: the importance of being able… Continue reading →

It’s fascinating how much we can learn in a year. Just one year ago, my company, Rare.io, launched our predictive email software for ecommerce. The hypothesis on launch date was that leveraging the power of predictive analytics enables online stores to send highly relevant individual emails and get better a return on their investment. Fast … Continue reading Continue reading →

The real estate agent is a free spirit in our society, and a real estate … Continue reading →

Developers and site owners alike are often impressed by the immense freedom they have on open source, custom platforms such as Magento. They laud the flexibility it gives them to create a site that fits their exact needs and wishes. However, although the unstructured open source format does provide great opportunities for an experienced team, … Continue reading Continue reading →

Getting visibility on your listings is the age-old struggle for realtors. Of course, it’s vital … Continue reading →

On average, retailers send two to five ecommerce newsletter emails each month. This means that email marketers create dozens of emails every year and most retailers have entire teams devoted to their function. Why? Because 89% of marketers say emails are their biggest lead driver and on Black Friday of 2015, email marketing drove 25% … Continue reading Continue reading →

Google Shopping Ads, also called Product Listings Ads (PLAs), are an efficient and affordable way to drives sales for your business. PLAs help to capture customers at their moment of shopping intent due to their prominent placement on search results pages and their more visual format. Shopping campaigns are often lumped in with traditional paid … Continue reading Continue reading →

Just do a quick Google search and you’ll find thousands of articles, tutorials and guides on how to obtain the first visits to your online store, including the creation and administration of campaigns using Google Adwords, Facebook, LinkedIn and many other channels. You will also find information on how to organically optimize your business for … Continue reading Continue reading →

The previous chapter delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as… Continue reading →

When you sell exclusively online, making sure every customer has an exceptional shopping experience isn’t as simple as hiring a friendly retail staff or greeter to welcome them as they come in the door. You also can’t rely on plush furniture, good lighting, scented candles or fancy hors d’oeuvres to design a shopping experience that … Continue reading Continue reading →