Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and… Continue reading →

As a passionate ecommerce professional, you want to do everything you can to create an amazing brand, build a loyal fanbase and nurture lifetime customers. Small touches from personalized thank you notes to surprise-and-delight opportunities on your social media channels can help make a difference for beloved brands. But as a human with only 24 … Continue reading Continue reading →

Today, we’re excited to announce BigCommerce Channel Manager, a new addition to our platform designed to help merchants grow sales while making multi-channel selling easier than ever. Beginning this week, merchants will see a new ‘Channel Manager’ menu in the sidebar navigation within the BigCommerce control panel. To get started, simply select it and follow … Continue reading Continue reading →

We’re excited to announce that, beginning today, even more BigCommerce merchants can take advantage of Buyable Pins on Pinterest, providing shoppers the ability to browse and purchase products directly on Pinterest. The feature will be rolling out to all stores in the U.S. beginning today and will appear in the control panel when available. Using … Continue reading Continue reading →

A real estate blog can add more value to your business than you might think. … Continue reading →

The previous chapter explored the nitty gritty of implementing an ecommerce personalization strategy; which was broken in three distinct segments:… Continue reading →

Shaping light is a vital photography skill. I say “shape” for a reason: improving lighting doesn’t simply mean adding more wattage. It means selecting the right equipment and positioning for your product, budget and studio space. When you’re deciding where to invest your dollars in product photography, first ask yourself two questions: What am I … Continue reading Continue reading →

The Kentucky Derby (The Most Exciting Two Minutes in Sports) just concluded, with Nyquist becoming the latest in a long line of champions to win the most famous horse race in North America. Hundreds of thousands of people wagered millions of dollars on the quicksilver thoroughbreds, fortunes were made, garlands were draped, insane hats were worn. … Continue reading Continue reading →

Earlier this year we announced 67 new BigCommerce storefront designs developed by Pixel Union, a leading ecommerce design agency whose themes have been used by millions of people and brands, from budding entrepreneurs to Fortune 500 companies. Since then, we have gathered a lot of feedback from our community on the new designs and seen hundreds … Continue reading Continue reading →

Organic search traffic is typically the largest referral source for every website, and it’s no different for ecommerce stores. Consumers prefer organic results because they perceive them to be more genuine and trustworthy (versus paid advertisements, which they know are trying to sell them something). The issue with organic results, however, is that they often … Continue reading Continue reading →