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How to Reach the Right Audience with Digital Marketing

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You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget. Yet, none of this matters if you aren’t reaching and engaging the right audience for your brand. In order to drive the right traffic to … Continue reading

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How to Choose an Ecommerce SEO Agency: What to Look Out For

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You know you could do more to increase organic traffic, you don’t have time or internal expertise to do it, and you’ve decided to hire an SEO agency. You know what to ask them — if not, check out part 1 of this series: What to ask an Ecommerce SEO Agency — and you’ve set … Continue reading

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How Fitness Apparel Company Rogiani Keeps Customers in Its Couture Designs

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I recently had the chance to chat with Elisabetta Rogiani, owner and founder of Elisabetta Rogiani Couture Fitness, to get all the details on how she got her start in the retail business and built her company from the ground up. Rogiani has found tremendous success selling custom-made fitness apparel and accessories through both her … Continue reading

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Reduce Channel Silos: Why Midmarket Brands Need Both a Website and to List on Amazon

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According to recent research, Amazon is now the point of origin for 44% of product searches taking place online. Consider that for a minute: nearly one half of all product searches now start with a customer checking to see what Amazon has to offer before moving elsewhere. Of course, some never find a need to … Continue reading

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