As a real estate agent, when it comes to positioning yourself as a celebrity authority, … Continue reading
73 Tips for Real Estate Video Marketing
Category Archives: Marketing
Last-Minute Valentine’s Day Marketing Ideas that Drive In-Store Foot Traffic
Valentine’s Day is fast approaching, and whether you’re a fan of it or not, there’s no denying that it’s a great opportunity to market your business, especially during the winter slump. Some added motivation: People spend a ton on the holiday. The National Retail Federation expected Valentine’s Day spending to reach a whopping $18.9 billion … Continue reading
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Retail, Fashion, Tech: The Rise of Haute Couture for the Modern Consumer
Technology has been disrupting the retail industry for more than a decade. First, by making it easier for shops to get online by significantly expanded their reach and opened up the possibility of out-competing larger, legacy brands. SaaS and cloud-based ecommerce technology enabled this. Of course, ecommerce technology hasn’t been the only retail disruption. Social … Continue reading
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Understanding the Sales Tax Landscape Today
Smart, successful businesses are always looking for ways to increase profits by increasing sales or reducing costs. One of the most significant (and often overlooked) costs of doing business today is managing the collection and remittance of sales and use tax. As a revenue source for states, sales tax is one of the most common, … Continue reading
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Brick-and-Mortar Economics: How a Tulsa Brand’s Intended Showroom Turned into the Business’s First Physical Store
The ecommerce industry gets a lot of hype –– and for good reason. After all, it makes up about 10% of total global retail sales. But, retail sector’s most traditional selling channel is still holding strong: brick-and-mortar. This brick-and-mortar draw is felt across the industry, no matter your vertical. It is why so many online stores … Continue reading
The post Brick-and-Mortar Economics: How a Tulsa Brand’s Intended Showroom Turned into the Business’s First Physical Store appeared first on The Bigcommerce Blog.
Your Style, Your Brand, Your Audience: The Modern Retailer’s Artistic Responsibility
The road to retail success for growing brands is a difficult one. And yet, so many choose to endure the path knowing full and well the twists and turns, the sharp rocks and steep edges. Every step has hidden trap doors –– many of them stemming from individual self-doubt. Startups launch and then fail. Capital … Continue reading
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How to Wean Your Business Off Facebook Promoted Posts: New Features Intended to Organically Build an Engaged Community
Facebook may not have been the first social network (looking at you MySpace and Friendster), but it was the first to reach mass adoption. Today, more than 1 billion people log in to the platform daily, updating their profiles, posting commentary on their walls and feeds and liking photos and updates from those they have … Continue reading
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5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection of your point of view on the world, and customers … Continue reading
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)
A picture may be worth a thousand words, but it can also be worth thousands of dollars in revenue. The most successful online selling channels for today’s retailers are the ones on which they post unique, high-quality product photography. So, to turn browsers into buyers, you need to show potential customers your products in their … Continue reading
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)
Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.… Continue reading
