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Cost of Marketing to Outcompete Big Box Brands Tops List of Challenges Affecting Holiday Season Sales for Scaling Businesses

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If your small to midsize business has an online presence, it’s likely you’re anticipating an increase in sales this year over last. In a recent Bigcommerce survey of multichannel merchants, nearly 50% of businesses believe the 2015 holiday selling season will produce more revenue vs. the 2014 season. And while that may be true, these … Continue reading

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How Customer-Centric Decisions Create the Optimal Holiday Shopping Experiences

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Successful holiday selling is about more than scoring high profits during November and December and making up for the slow seasons. After the presents are opened and holiday stress subsides, a holistic analysis of your year-over-year growth can be a better indicator of a retailer’s impact over the holidays. This sort of prolonged growth is … Continue reading

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4 Steps to Winning Customers on Trust and Convenience This Holiday Season

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By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in September or earlier. Indeed, … Continue reading

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Dropshipping Strategies to Simultaneously Scale Your Online Store, Keep Employees Happy and A/B Test New Markets

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The goal of any online retailer is to effectively scale their business as revenue grows. However, scaling your operations can present some unique challenges. Can your company handle the increased fulfillment duties? Do you have enough resources to expand your product assortment variety? Can you still provide high-level customer service with your expected growth? For … Continue reading

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Data Migration Myth Busting: Your 5 Worst Misconceptions Debunked by the Experts

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Migrating an enterprise brand’s online presence from one ecommerce technology to another is all about mitigating risk. Slow and steady, fix what is broken, don’t let anyone do anything radical, chasing the latest fads or pushing the envelope into anything black or even gray. Keep your IT department from inadvertently destroying your SEO rankings, customer … Continue reading

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How to Track Your Holiday Selling Success for Long-term Results

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No matter the industry, today’s most successful businesses rely on data to make each of their merchandising and marketing decisions. This holiday season, don’t wait until the year’s end to evaluate the success of your selling strategy. By tracking analytics throughout the planning and execution process, you will be able to make tweaks to your … Continue reading

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