Generating high customer lifetime value is a difficult task for any business, and absolutely every brand struggles with it. Consider how The Gap and J.Crew found themselves at a loss for sales in 2015, forcing each of the brands to re-strategize their merchandising and customer experience offerings. Both of these legacy brands have long been … Continue reading

The post Bigcommerce Apps and Integrations to Increase Customer Lifetime Value; Featuring OSI Affiliate, Receiptful, Pixelz appeared first on The Bigcommerce Blog.

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Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. Publicity can be absolute gold … Continue reading

The post Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success appeared first on The Bigcommerce Blog.

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The ecommerce design and layout of your site can have a major impact on sales. Usability is extremely important. If customers can’t easily find the products they’re looking for, there’s little chance they’ll dig through your site for hours when they can find them somewhere else with an easy Google search. But, it’s not just … Continue reading

The post 7 Essential Ecommerce Design Elements for Successful Stores appeared first on The Bigcommerce Blog.

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For Jim Wheeler, broker/owner of Wheeler and Associates, Inc in Biloxi, MS, customer satisfaction drives … Continue reading →

For Jim Wheeler, broker/owner of Wheeler and Associates, Inc in Biloxi, MS, customer satisfaction drives … Continue reading →

There’s something curious happening to the holidays. Historically, brands have captivated audience attention most during this time of year. Toy ads abound, catalogs show up on your doorstep, lists are made, purchases placed and retailers reap a seemingly ever-increasing amount of revenue. In fact, for years, holiday season sales as a percentage of total retail … Continue reading

The post Holiday Marketing As You Know It Has Been Upended: How Midsized Merchants Can Compete with REI’s Shock & Awe Campaign appeared first on The Bigcommerce Blog.

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November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the two to three weeks following the U.S. Thanksgiving holiday. Just take a quick look at how holiday revenue for brands broke down in 2014 in comparison to 2013, representing a 15% increase in spend YoY. … Continue reading

The post Your 13 Point Ecommerce Holiday Checklist: How to Make the Nice List and Increase Sales appeared first on The Bigcommerce Blog.

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Today’s consumers are busy people and anything that make their lives easier is appealing. So it’s not surprising that more small and midsized businesses are venturing into the services sector. It’s also not surprising that state and local governments are taking notice and starting to apply sales tax to services as well as goods. As … Continue reading

The post 3 Tips to Assess if Your Business Needs to Collect Sales Tax on Service Items appeared first on The Bigcommerce Blog.

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Anyone setting up — or maintaining — an online store faces the issue of PCI compliance. This is a set of standards set down by credit card companies to protect online shoppers from fraud and identity theft. Both problems are growing fast. In fact, more than 15 million Americans have their identities stolen every year, … Continue reading

The post How On-premise, Open Source and SaaS Ecommerce Technologies Handle PCI Compliance –– And How Much It Costs You appeared first on The Bigcommerce Blog.

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It’s the American dream: start with nothing but an idea and work hard enough, strategize smart enough, and build yourself a legacy for the generations. It’s how Johnson & Johnson became the behemoth brand it is today. It’s the self-built prowess behind the Hiltons and, yes, even Donald Trump. And it is something each of … Continue reading

The post Legacy Brand Building: How World Seasonings Used a Customer-Centric Strategy to Build a Healthy Lifestyle Brand appeared first on The Bigcommerce Blog.

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