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How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI

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Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts). And, with more than 400 million active users, Instagram better offers what other social channels attempt to recreate via … Continue reading

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7 Business Functions Affected by Sales Tax, and How ERP Integration Simplifies Compliance

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A common misconception among business owners and finance pros is that sales tax is only relevant for retailers, and then, only at the point of sale. But non-compliance can surface in companies all along the supply chain and in diverse business processes and departments. Learn to spot risk and improve compliance in these seven key … Continue reading

The post 7 Business Functions Affected by Sales Tax, and How ERP Integration Simplifies Compliance appeared first on The Bigcommerce Blog.

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Ecommerce Apps to Save You Time and Improve Your Customer’s Post-Purchase Experience

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Attracting and keeping customers happy –– and returning –– is the real difficulty of running an online business. Like any interaction, cadence and the right amount of pleasantries can go a long way. Once a visitor has converted to a sale, communication is critical. Periodically, I’ll go through the checkout process in my store to … Continue reading

The post Ecommerce Apps to Save You Time and Improve Your Customer’s Post-Purchase Experience appeared first on The Bigcommerce Blog.

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Less is More: Top Three Ways to Consolidate and Improve Your Store Navigation

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One of the more challenging design and functionality aspects of a successful ecommerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below are three important navigational best practices to consider implementing ASAP in order to increase product … Continue reading

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The ABCs of High Converting Ecommerce Product Images

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Product photos are one of the most important elements on any ecommerce website. If customers land on a product page with a grainy image, little else about your site design or navigation will matter. There’s little chance they’re going to purchase that product. There are hundreds of ways you can design your site to showcase … Continue reading

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5 Best Practices to Decrease Fraudulent Purchases During High Traffic Periods

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We’re smack dab in the middle of one of the busiest shopping times of the year. Are you feeling the thrill of more traffic, more interest, more orders? How about the stress? Whether it’s a sale, an event or a holiday, a spike in the number of visitors to your site can put a strain … Continue reading

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Shopping Insights Adds Yet Another Tool to Google’s Marketing and Advertising Suite for Retailers

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Google’s dedication to local when it comes to shopping is comparable to none. Earlier in 2015, their mobile-local algorithm update gave prominence to brands with mobile-optimized sites, showcasing “Near You” results every time a user typed in a query. This update made it ever more important for brick-and-mortar stores to launch an online presence –– … Continue reading

The post Shopping Insights Adds Yet Another Tool to Google’s Marketing and Advertising Suite for Retailers appeared first on The Bigcommerce Blog.

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