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3 Site Layout Considerations Proven to Increase Sales

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What does your ecommerce store have in common with a children’s book? They both communicate with words and pictures. Although you may have never thought of it in this exact way, your store is essentially narrating a story to your customers. And, the way in which you tell that story will lead potential customers to … Continue reading

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Business Leadership 101: Effective Management Requires Asking Questions

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Quickly scaling businesses are our specialty over here at Bigcommerce, and we know that with growth often comes the need to let go a little. This typically means backend automation to increase business efficiency and the handing off of workloads to free up intellectual bandwidth. In this three-part series, first published on the Candid Culture … Continue reading

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Bigcommerce and Xero Announce Automated Bookkeeping and Accounting for Time-Constrained Merchants

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Business owners are allocating upward of 80 hours per year on accounting and bookkeeping issues, and spending anywhere from $5,000 to $20,000 in fees to ensure their practices meet the legal requirements. Unsurprisingly, then, 40% of small and midsize business owners say bookkeeping and taxes are the worst part of owning a business. 40% of … Continue reading

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How to Choose an Ecommerce SEO Agency: What to Ask

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SEO is a top priority for online businesses because, unlike other acquisition channels –– i.e. PPC, display and retargeting –– SEO drives completely free traffic. Well, almost free. Optimizing your site, creating quality content and adhering to best practices takes time, and it’s not always feasible for every business to bring that function in-house. While … Continue reading

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The Most Successful Retailers are Increasingly Omnichannel; Here’s What That Means and Why it Matters

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This holiday selling season is predicted to be the most difficult yet for retailers. Consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. Those aren’t the issues facing retailers this year, as compared to years past during the economic downturn. No, this year, attracting and converting customers … Continue reading

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Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion

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This post originally appeared on the Baymard Institute Blog. Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a … Continue reading

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How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line

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Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s Day, let’s take a look back, and recognize the very … Continue reading

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Bigcommerce and Sift Science Partner to Bring Automated Fraud Detection to Midsize Merchants

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Bigcommerce and Sift Science have introduced a new single-click application within the Bigcommerce backend to automatically detect potential fraud for online merchants with significant order volume. This partnership effectively positions Bigcommerce Enterprise as the safest ecommerce platform on which to run a scaling midsized business. Sift Science’s tool looks at thousands of behavioral and identity … Continue reading

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