There’s a big difference between fashion photography and standard apparel product photography. The two are related, but they’re more like distant cousins than siblings. Apparel product photography is focused on the product. The goal is to minimize distraction and present the product at its absolute best in a consistent and easily browsed manner. Fashion photography … Continue reading

The post How Fashion Photography Can Make Your Brand Standout; Featuring Marc Jacobs, Free People and More appeared first on The Bigcommerce Blog.

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To compete with the big box stores and avoid a race to the bottom on discounting, you need to differentiate yourself –– and content is one of the best ways to do it. Content builds SEO, generates customer loyalty and helps to push both new and existing customers down a purchasing funnel, increasing your annual … Continue reading

The post 13 Ecommerce Content Marketing Tips from the Experts at HubSpot appeared first on The Bigcommerce Blog.

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Shoppers are interacting with brands and products across more channels than ever before, making the importance of connecting with customers wherever they look to buy a key aspect of a successful business strategy for all retailers. And while social and mobile commerce continue to own the majority of voice in regards to ecommerce innovation, there … Continue reading

The post New Developments in Google Maps and AdWords Present Opportunities for Omnichannel Merchants appeared first on The Bigcommerce Blog.

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The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford to contribute. But, supporting a cause can be … Continue reading

The post Double Your Bottom Line: How Giving Back Boosts Business appeared first on The Bigcommerce Blog.

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Let’s get honest about what it truly takes to be a successful retailer today. You hear a lot about omnichannel strategies and inventory management thoughtfulness. You can read stat after stat claiming that commerce is becoming disparate –– making it harder and harder for the smaller brands to compete with the seemingly endless cash flow accessible … Continue reading

The post Commerce, Customers and Scale: How a “Love Thy Customer” Attitude Drives Innovation for Jeni’s Splendid Ice Cream appeared first on The Bigcommerce Blog.

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We’re entering the holiday shopping period, which is the busiest time of year for many merchants. In fact, the five days immediately following Thanksgiving have been dubbed the “Cyber Five” because of the spike in traffic for ecommerce sites. Traffic patterns from Bigcommerce merchants in 2014 illustrate this point. Many of our merchants enjoyed a … Continue reading

The post Code Freeze Officially in Place: Bigcommerce Engineering to Focus on Holiday Sales appeared first on The Bigcommerce Blog.

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Social commerce is the latest potential disrupter to how, when, and why we shop. For years, ecommerce has consistently won over more and more shoppers from the brick-and-mortar world, with the majority of consumers venturing online to begin their product journey. A recent Citi Retail Services survey, however, is showing that many are primed to … Continue reading

The post Social Commerce: The Next Frontier of Retail Engagement appeared first on The Bigcommerce Blog.

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These 12 sales tax tips may not bring you faster cars, better jobs or longer vacations, but they will kick-start your company’s compliance and set you on the right side of tax rules and regulations for 2016. Each tip was selected by an Avalara sales tax expert, and is designed to help you stay on … Continue reading

The post Sales Tax Tips from the Experts: What You Need to Know to Start Your Fiscal Year Off Right appeared first on The Bigcommerce Blog.

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Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These header snippets can offer details about store opening … Continue reading

The post Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets appeared first on The Bigcommerce Blog.

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It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released by Google may throw a kink in your … Continue reading

The post Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute appeared first on The Bigcommerce Blog.

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