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10 New Tools and Strategies for Brick-and-Mortar Businesses Looking to Grow Online

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Ecommerce solutions have come a long way in just a few years. A lot of brick-and-mortar businesses have already tried to go online with limited results. If your last website was built in 1998, 2005 or even in 2011, the odds are high that you are using a solution that does less, costs more and … Continue reading

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Multichannel Selling: Online Marketplace Considerations to Boost Sales in 2016

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Retailers today must be agile and flexible in how, when, where and even why they sell in various channels. Yes, you want visitors coming to your site, experiencing your brand and becoming valuable lifetime customers. After all, you’ve spent the majority of your time creating a beautiful website with a high quality customer experience. However, … Continue reading

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7 Product Filtering Implementations That Make Macy’s Best-in-Class

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This post originally appeared on the Baymard Institute Blog. When testing 19 sites and benchmarking 50 major ecommerce sites on product lists and filtering usability, my team over at Baynard Institute found that 84% of the sites had a mediocre or poor product filtering experience. The most common culprits were: a lack of key filtering … Continue reading

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The Modern Shopper’s Buyer Journey Explained, and Why a Brick-and-Mortar Gives Your Business the Upperhand

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Online shopping has changed brick-and-mortar retail forever. Each year, more shoppers move to the web for their purchases, presenting new challenges to small businesses who have traditionally thrived on foot traffic. For almost 20 years, observers have been predicting the “death” of retail. And yet, many brick-and-mortar shops are doing better than ever. What happened? … Continue reading

The post The Modern Shopper’s Buyer Journey Explained, and Why a Brick-and-Mortar Gives Your Business the Upperhand appeared first on The Bigcommerce Blog.

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Bigcommerce + Yotpo: The Bottom Line Benefits of Customer Review Automation as Explained by Three Successful Retailers

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Customer perception of your brand is your brand. Retailers failing to recognize that simply will not be successful, or as successful, in today’s current commerce climate. The following data points are repeated often, but they drive the point home: This data makes the argument that if you win a millennial’s purchase, you win their loyalty. … Continue reading

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Introducing the Bigcommerce Beta Program: Allowing Customers to Directly Influence and Shape Our Product Solutions

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The commerce industry is constantly changing. In 2015 alone, Jet.com came on the scene –– a direct and well-funded competitior to Amazon. Amazon, on the other hand, launched two new initiatives –– LaunchPad and Handmade. And then, Facebook, Twitter and Pinterest all announced partnerships with ecommerce solutions like Bigcommerce –– aimed at rapidly bringing true social … Continue reading

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Cyber Five’s Key Takeaways and What They Mean for Retail in 2016

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The holiday shopping season is still in full swing, but by most accounts we have already lived through the most high-traffic, high-purchase time of year: Cyber Five. Cyber Five refers to the five days beginning on Thanksgiving and running through Cyber Monday. For many retailers, these are the highest revenue generating days of the year. … Continue reading

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