During the holiday season, premium packaging is an important differentiator among brands. The widespread adoption of omnichannel shopping habits means that your brand has more opportunity for sales, but less opportunity for a brand awareness play. After all, if you push products out to marketplaces like Amazon or allow for social commerce via one-click buy … Continue reading

The post How to Increase Brand Awareness and Social Word-of-Mouth with Premium Holiday Packaging appeared first on The Bigcommerce Blog.

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With the school year in full swing and summer a distant memory, the start of … Continue reading →

Growth is the hallmark of success for any business. Yet, the very activities that lead a thriving business to gain a foothold in the marketplace may create surprising tax compliance risks. Before you take expansion too far, understand how it affects your tax obligations and what you can do to keep risk in check. Here … Continue reading

The post Sales Tax Risk and Compliance: Smart Growth Strategies for Businesses of Scale appeared first on The Bigcommerce Blog.

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The one downside to ecommerce is an inability to actually hold, feel and tangibly inspect a product before you buy. This can often lead to customer dissatisfaction upon product delivery if product photos don’t properly communicate the product color, fabric, fit, etc. A poor customer experience in this area is difficult to overcome. Your brand … Continue reading

The post Bigcommerce Apps and Integrations to Automate Product Photo Optimization; Featuring Pixc, Picreel, 3D Visual Merchandiser appeared first on The Bigcommerce Blog.

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This holiday season, consumers are expected to spend nearly $885 billion, and retailers across the globe are looking for ways to increase their individual share of that revenue pie. For big box retailers like Walmart, Best Buy and Home Depot, product line expansion is a key part of their holiday revenue share strategy. These businesses … Continue reading

The post The Unexpected Way to Effectively Expand Your Catalog for the Holidays appeared first on The Bigcommerce Blog.

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It’s never too early to get your business ready for the upcoming holiday selling season. Planning ahead is the key to profitability. Here are some tips to help make sure you’re prepared when shoppers arrive looking for holiday deals. Optimize Your Site for Mobile In April of this year, Google changed the way it ranks … Continue reading

The post 16 Site Tweaks to Do Today to Prepare Your Business for the Holiday Season appeared first on The Bigcommerce Blog.

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Jet.com launched into the online retail scene this summer, with $225 million in funding and eyes set to directly challenge Amazon. Their strategy? Competitive pricing via a real-time dynamic pricing structure, which individualizes pricing for customers based on number of items in a cart or payment type used. While Jet.com’s main competitors are big box … Continue reading

The post 3 Ways to Out Strategize Jet.com’s Pricing Race to the Bottom This Holiday Season appeared first on The Bigcommerce Blog.

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Social media, like all parts of running a business, suffers when put off until the last minute. Unfortunately, with the time committed to writing blog posts, importing new products to your online store and perfecting your merchandising, it is tempting to let social media fall to the back burner — waiting until the week of, … Continue reading

The post 6 Tips to Amp Up Your Social Media Effectiveness and Increase Holiday Sales appeared first on The Bigcommerce Blog.

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Imagine an office full of ringing phones and inboxes overflowing with emails from prospective clients. … Continue reading →

As an ecommerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the ecommerce space continues to become more and more competitive, consumers expect a certain level of quality from a retail website they … Continue reading

The post Site Speed, Stability and Security: The Ecommerce Non-negotiables All Online Businesses Must Deliver appeared first on The Bigcommerce Blog.

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