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4 Holiday Pricing Strategies Retailers Can Learn from Prime Day

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This summer’s slow retail season was an open opportunity for bigger brands on the innovation front — and one in particular took serious advantage. Amazon redefined Christmas in July sales with the launch of Prime Day, exceeding its own Black Friday benchmark by 18% and selling 226% more than the same day last year. Although the … Continue reading

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How to Design Memorable Packaging This Holiday Season

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For anyone who has braved a December mall trip or waited for the perfect cyber deal, holiday shopping can be an overwhelming experience. For retailers, the upcoming holiday season will be busier than ever before. The National Retail Federation found that global holiday sales on average have grown 2.9% over the past decade. However, as … Continue reading

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How Scaling Companies Lean on Content to Grow, Engage and Entertain Customers

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I’ve been a content marketer for a whopping two and half years. That’s not a lot of time. In my past life, I considered myself a journalist. I wrote fashion and beauty news for ELLE, and then moved to writing branded content for Mashable — which became my launching pad for a career in content … Continue reading

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Physical Goods, Omnichannel SMBs Lead the Ecommerce Growth Spurt

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The ecommerce industry is expected to gross $334 billion in 2015, accounting for approximately 10% of all sales in the U.S., according to an April 2015 report issued by Forrester Research Inc.. By 2019, that revenue is predicted to reach $480 billion, a 44% increase in a mere four years. And online stores selling physical … Continue reading

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Attention International Sellers: Canada Shipping Cost Comparison Chart

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U.S. online businesses that are looking to expand internationally should consider Canada as a strategic starting point. After all, Canadian consumers share a common language and the shipping barriers that often halt more expansive, overseas selling aren’t an issue. But, before you start shipping packages to Canada, consider all of your options. Make sure you’re … Continue reading

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How to Create and Organize Your Holiday Ecommerce Campaigns

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When it comes to holiday shopping, rarely do customers save all of their shopping for the last minute. In fact, 29% of consumers began shopping before Halloween in 2014. So, as you plan out your holiday campaigns, remember this: the earlier, the more widespread, the better. Fostering a consistent brand experience for your customers across … Continue reading

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Bigcommerce Has Picked, Packed and Shipped New Endicia Features

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For merchants based in the U.S. leveraging Bigcommerce’s Endicia integration, we’ve picked out the best features, packaged them up in an intelligent design, and shipped out our latest code so that the next time you go to pick, pack and ship, it’ll be less time-consuming and more convenient. What’s changed? Here’s an outline of all … Continue reading

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Holiday Shopping Season Promising for Retailers in Tune with Shopper Habits

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Holiday shopping predictions are out and customer spending habits are looking up for retailers. This year, holiday sales are expected to see a 5.7% year-over-year increase to $885.70 billion — the largest jump since 2011’s 6.3% rise and just what the industry needs after first half challenges. Customers were more frugal during 2014’s holiday season, … Continue reading

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Competitive Pricing Products Updates Part 3: Zone-based Shipping, Tiered and Brand Discount Rules

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In the first and second part of our competitive pricing product updates series, Jordan and I introduced new and enhanced discount rules and scheduling features on our platform. Today, we’re excited to announce additional discount rules to help Bigcommerce clients with their overall pricing strategy, especially as the 2015 holiday season approaches. As we collected … Continue reading

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