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Smooth Scaling: How to Choose the Right ERP Platform for Your Growth Goals

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When it comes to selling in a multichannel environment, access to real-time data is no longer an added bonus — it’s a table stake. And, thanks to the visibility that comes from cloud services, business of all sizes can update featured products on the fly or prepare themselves for sudden inventory demand without breaking a … Continue reading

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Amazon Shutters High-Performing Product Ads Platform; SMBs Look to Restrategize Multichannel Efforts

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Online marketplaces continue to dominate the online shopping industry. Just look at how Amazon pulled off a Christmas in July-like flash sale the company called Prime Day. Consumers complained that Amazon’s Prime Day didn’t offer enough quality products — but the data showed that they still purchased, and at a higher rate than they did … Continue reading

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Back-to-School Selling: How Personalization Helps Sleep Warehouse Rival Big Brands

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The back-to-school season is in full swing and savvy online businesses are forgoing the typical grade-school audience in exchange for college shoppers. This dorm-room decorating age bracket traditionally purchases more big ticket items every fall, in comparison to the lower cost school supplies parents are looking for when shopping for their K-12 kids’ needs. As … Continue reading

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Powerful Enterprise Analytics Now Available for All Bigcommerce Customers

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Successful retailers use data and analytics to make intelligent decisions and grow their business, yet few are able to make proactive decisions without investing in expensive systems and data scientists. That’s why last year we partnered with industry-leading ecommerce analytics provider Jirafe. These are the folks responsible for the data-driven intelligence behind leading brands such … Continue reading

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How to Build a Recognizable, Consistent Brand: Lessons from Airbnb and Virgin Airlines

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I went to MozCon, and all I got was this massive amount of marketing and SEO knowledge. If you’re unfamiliar, MozCon is an annual three-day conference of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, the mobile landscape and analytics. It’s a great conference for anyone building a brand online … Continue reading

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Introducing Automated Product Ads, Social Network Advertising Optimized to Produce Maximum ROI

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No matter the current size of your business, one critical element to company growth is the ability to attract net new customers. To do this, scaling businesses often allocate budgets to advertising campaigns — more specifically, to advertising campaigns run on social media platforms. In fact, according to a recent Bigcommerce survey, 61% of business … Continue reading

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A Step-by-Step Guide to Scaling Your Ecommerce Business in Less Than 6 Months

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It’s hard to believe that today is my five month anniversary of purchasing IceWraps.com. Before I go any further, this is the point in the story where I want to let my wife know, I’m aware that we have a much more important anniversary coming up — our nine year wedding anniversary. I have something special … Continue reading

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Mid-market Brands Claim Top Four Spots on Fastest Growing Retailers in the U.S.

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The four fastest growing retailers in the U.S. aren’t necessarily household names — at least not yet. Every year beginning in 2008, the National Retail Federation’s (NRF) Stores Magazine and Kantar Retail collaborate on the Hot 100 Retailers list, which outlines the retail companies that posted the largest increase in U.S. sales year-over-year. For the … Continue reading

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