There are more than 1.4 billion people on Facebook. That number alone is a good enough reason to put some marketing dollars toward advertising on the platform. Whether you are wanting to drive traffic to your site, increase your social following, gain some brand awareness or just increase the customer satisfaction of those who are … Continue reading
The post Facebook Advertising: How to Drive Demand, Engagement and Loyalty appeared first on The Bigcommerce Blog.
Back-to-school retail predictions are out and merchants of all sizes must prepare for parents to be focused on frugality. With more than 30% of parents claiming to compare prices online and 92% hoping to save money compared to last year, early planning and customer-centric research will be necessary to ensure a successful back-to-school season. In … Continue reading
The post Back-to-School Selling: How Funkins Used Customer-Centric Research to Create Product Demand and Brand Evangelists appeared first on The Bigcommerce Blog.
For small business advertisers on Twitter, it’s important to know the exact type of tweet that gets the most engagement from users on that platform. After all, ROI is at stake and no dollar need go to waste. To help SMBs better understand the desires of their target audiences, Twitter examined 190,000 promoted tweets from … Continue reading
The post Twitter Advertising Best Practices Broken Down by Retail Industry, Business Size appeared first on The Bigcommerce Blog.
Question: When prospective home buyers and sellers search online for agents and listings in your area, … Continue reading
It is time for retailers to optimize their sites for the second largest shopping event of the year: back-to-school. In 2014, families with children in grades K-12 spent an average of $669.28 on school-related needs. According to the National Retail Federation (NRF), this year parents will be more focused and frugal, spending an average of … Continue reading
The post 13 Tips to Win Shoppers in a Frugal Back-to-School Season appeared first on The Bigcommerce Blog.
When it comes to sales tax compliance, ignorance definitely isn’t bliss. Proving you don’t need to collect tax can often be more difficult and time-consuming than proving you do. Should the state express concern about exempt sales, claiming “I didn’t think I owed sales tax,” likely won’t save you from an audit. A smarter strategy … Continue reading
The post Know Where You Owe: 4 Tax Compliance Offenses You Might be Missing appeared first on The Bigcommerce Blog.
The world of retail is quickly shedding its old school skin for a more creative and all-inclusive approach. More and more brands are avoiding photoshop in favor of unretouched images, forgoing former definitions of an ideal body size in favor of showcasing the wide range of human body types, and loosening traditional definitions around menswear … Continue reading
The post 22 Megatrends Affecting the State of Commerce –– And How to Transition Your Marketing to Appeal to Early Adopters appeared first on The Bigcommerce Blog.
As we edge closer to the busy fall retail season, I sat down with Bigcommerce’s Chief Product Officer, Tim Schulz, to ask him about the most requested product features from merchants. Below, Tim describes how the Product & Engineering teams delivered updates and new releases to the Bigcommerce platform at a feverish pace in the … Continue reading
The post Bigcommerce’s Chief Product Officer Talks to the Company’s Second-Half Plans to Help Retailers Sell More appeared first on The Bigcommerce Blog.
Instagram, the later-comer to the social media advertising space, has been beefing up its advertising options since October 2013. As all other late-comers to any industry, Instagram has reaped the benefits of the trials and errors other social media networks have experienced with their own advertising options. Plus, their acquisition in 2012 by Facebook likely … Continue reading
The post Instagram Ads for SMBs on Horizon as Company Walks Thin Line Between Opposing Advertiser and User Preferences appeared first on The Bigcommerce Blog.
Are you stuck in a rut? Tired of making the same old prospecting calls? Maybe … Continue reading
