Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats: Another … Continue reading
The post 5 Ecommerce Apps to Cater Your Marketing to the Price-Comparing Millennial appeared first on The Bigcommerce Blog.
Do you recommend that your clients download the updated Point2 Homes iOS app? You should! The Point2 … Continue reading
The expansion of online marketplaces and recent updates in how shipping costs are calculated is causing shipping giants to change the way they conduct business. UPS, USPS as well as individual big box retailers are all testing innovations to first meet and then surpass ecommerce customer expectations of timely and trackable package delivery. Customer demand … Continue reading
The post The Next Big Disruption in Ecommerce: Shipping Strategies Raise Stakes for SMBs appeared first on The Bigcommerce Blog.
Online fashion merchandising is where art meets analytics. And, when fashion and business intersect, it’s important to remember they are complementary forces. You don’t have to sacrifice style to spreadsheets, nor must you ignore data during a photo shoot. Online fashion merchandising boils down to two main components: styling and product photography. The result? Beautiful … Continue reading
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Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site … Continue reading
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Multichannel selling offers endless opportunities for increased sales and customer acquisition. But, successful multichannel operations don’t come without their fair share of headaches. In particular, inventory synchronization, or the lack there of, can derail all benefits of multichannel operations, leading to poor customer experiences and negative brand association. When accomplished successfully, however, multichannel selling can … Continue reading
The post Bigcommerce Apps and Integrations to Simplify Multichannel Selling: Featuring GoDataFeed, InStockNotify, Stitch Labs appeared first on The Bigcommerce Blog.
As we enter the final half of 2015, many decision makers within commerce organizations are looking for scalable and cost-effective solutions to streamline business processes and increase annual revenue. And, according to a survey of 500 small business owners conducted by Palo Alto Software, SMBs in particular are looking toward modern ecommerce technology, now more … Continue reading
The post SMBs Lay Foundation for Successful Scaling: 81% Plan to Invest in Ecommerce Technology appeared first on The Bigcommerce Blog.
Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports that 60% of users … Continue reading
The post Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content appeared first on The Bigcommerce Blog.
You know you should be emailing prospects and clients more often to drum up business. … Continue reading
True omnichannel dominance within the retail industry means your brand is absolutely everywhere the consumer is. To accomplish this, brands must have a presence throughout the various multichannel locations online, as well as at least one brick-and-mortar store, likely with seasonal pop-up shops and events that push consumers to purchase. For big box stores and … Continue reading
The post Direct Marketing, Brand Association and Revenue: Why a Catalog Might be Your Next Best Marketing Bet appeared first on The Bigcommerce Blog.
