Just because you have decided to sell a home, that doesn’t mean it’s ready to hit the market quite yet. To sell for the highest dollar amount in the shortest amount of time, it’ll have to impress buyers and—in most cases—that means the home will need to show well. Home showings are a critical part […] Continue reading
Category Archives: Marketing
Conversion Rate Optimization: 22 Ways to Increase Site Speed, Performance and Security to Improve Customer Trust

This is the fifth and final post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel, how to retarget and re-engage those conversions you’re losing, and offered 25 tips on how to improve conversions right now. This week, we’re … Continue reading
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Photographing Highly Reflective Products: Light Your Way to More Sales

Photographing highly reflective products like glass, gems and metals can be as easy as photographing non-reflective products if you know how to shape and control light. In this tutorial, we will demonstrate backlighting, side lighting and double overhead lighting techniques. We will use different products to demonstrate how to correctly light reflective objects and improve … Continue reading
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Proven Site Design Strategies That Increase Conversion

The flow, function and aesthetic of your site is paramount to your success as an online business. Why? Simple: design elicits emotion and how your customer feels about your brand determines if they buy from you or a competitor instead. Beyond just the way it looks, though, it also needs to function properly and conveniently. … Continue reading
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Bigcommerce Apps and Integrations to Sell More Online; Featuring BoostSuite, Nextopia, Patchworks

Every month, Bigcommerce works with hundreds of partners across the globe to bring our more than 90,000 online stores easy, affordable and accessible integrations to scale their businesses. From marketing services to inventory management and everything in between, the Bigcommerce app store hosts more than 300 preferred partners, allowing Bigcommerce merchants one-click installation capabilities with … Continue reading
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Faces of Point2 – Alexandra Popoviciu
Title: Customer Care Representative Started at Point2: January 2015 Meet Alex. She’s one of the newest members of Point2’s world class Customer Care team, and also the one hailing from the furthest away. Alex was born and raised in Sighișoara, Romania. She lived there until she was 14 when her family moved to Toronto, Canada. Two […] Continue reading
How to Leverage Content to Delight Your Customers and Increase Brand Loyalty

Most marketing efforts focus on acquiring new customers, an important part of growing your business. Yet, how much good does acquiring new customers do if you’re consistently losing a large number of people who are already customers? High customer churn can drag down a company’s bottom line. Just take a look at some of the … Continue reading
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Bigcommerce Teams Up with Paypal to Offer Seamless Checkout Experience on Any Device

According to a Baymard Institute study, 69% of all online shopping carts are abandoned, with one in five resulting from a lack of confidence in the merchant’s ability to handle credit card and other sensitive information. That metric reflects a growing online shopping trend that must be addressed in order for online businesses to truly … Continue reading
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DO’s and DON’Ts for First Time Home Buyers
Buying a home is a monumental purchase. It might seem intimidating to take the first step, but these easy DO’s and DON’Ts will make sure you’re headed in the right direction. If you’re a real estate agent, be sure to add this list (or one like it) to the list of buyer resources on your […] Continue reading
Data-Backed Proof for Why Product Video Drives High Ecommerce Conversions

Are you using video on your ecommerce site? If not, you may be missing out. Research shows that customers make significantly more purchases from sites when product pages feature video. Liveclicker’s Video Commerce Report breaks it down,finding that sites featuring video on the majority of their product pages saw an increased AOV to the tune … Continue reading
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