Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is to setup automated email workflows via marketing automation. These workflows produce personalized email messages that … Continue reading
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This is the fourth post in our #SellMore series around Conversion Rate Optimization. We’ve explained why conversion rate is important for ecommerce, how to uncover and optimize your conversion funnel and how to retarget and re-engage those conversions you’re losing (yes, it’s happening to the very best of you). This week, we’ll be helping you … Continue reading
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Are you looking for news and updates about real estate in Canada? You’re in luck! We’re always on the lookout, too, so today we thought we’d share some of our favourite Canadian real estate blogs with you: Team Fisher It probably goes without saying that we have a soft spot for Saskatoon agents, so it won’t surprise […] Continue reading
Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. You’ve read the Quick Guide for Twitter Advertising, which is an excellent start to social media marketing. But knowing what not to do can be just as important as knowing what to […] Continue reading
Over the course of just a few short years, ecommerce technologies have quickly moved to the cloud, providing an affordable alternative to more costly and difficult to maintain on-premise solutions. The high cost of ownership of managing your own server… Continue reading
About a year ago, I began to entertain the idea of outsourcing fulfillment for my online store. My store had reached the point where the amount of sales were starting to take us away from our other duties here at Stupid Cancer. This milestone was a few years in the making, and we couldn’t be … Continue reading
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Online sellers: be sure to save the date. On May 31, the U.S. Postal Service will be making changes that will impact all online businesses. What are these changes, exactly? Multiple price increases and decreases that will affect your overall shipping c… Continue reading
Launching a successful retail marketing strategy requires an understanding of the best ways to actually reach your target audience. And, while the ecommerce landscape offers a variety of well-known advertising and marketplace options like Amazon, Etsy … Continue reading
Here at Point2, we get to see a lot of homes. Condos, single-family homes, apartments… if it’s been listed, we’ve seen it. Of course, our favourites are the unusual homes. Treehouses, earth houses, famous houses—you never know what you’ll find in real estate around the world. Today we’re taking a look at some unusual homes right […] Continue reading
Women have been opening nearly 4 in 10 of every new business since 2007. Combine that with the fact that the number of women-owned businesses has increased from 5.4 million to 9.1 million — we can calculate that, on average, there have been 591 net new women-owned businesses started per day. A little more than … Continue reading
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