Today’s guest post comes to us from Paul Koks, a passionate Analytics & Optimization Consultant and founder of Online-Metrics.com. As a real estate agent, you know that your online presence is of crucial importance to grow both your lead database and your bottom line. You need to establish your brand, have a stunning platform and turn your visitors […] Continue reading
Category Archives: Marketing
4 Steps to Determine if Your Online Store is Ready for Its First Employee

Hiring a first employee is a significant step for any entrepreneur. Having been the first employee myself, and having hired a first employee as a small business owner, I’ve seen this play out from both sides of the equation. It’s a big decision and certainly not one to be taken lightly. In addition to the … Continue reading
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Facebook Aims to Outcompete Google, Pinterest as the Leading Shoppable Search Engine

Facebook made two huge announcements this week, both solidifying the company’s position to become an ecommerce leader in the coming years. First, Facebook acquired The Find, a shopping-focused search engine with a loyal group of followers. The site, however, was shut down on Wednesday following the acquisition. A notice on The Find’s website states: “For … Continue reading
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You’re Invited: Get Bob Corcoran’s Proven Sales Secrets
Learn how you can make 3-5 more sales this year! REGISTER NOW Everyone would agree that all managers of any sales force would like more closed sales every month, but exactly how can that become reality? Many brokers tell us that they are already stretched to the max working daily to keep their sales team […] Continue reading
Top Ecommerce News You Need to Know; Highlights from SXSW, TAG Heuer, Starbucks

Happy Friday, everyone! For many this week, #SXSW took over their schedules, with talks hosted by the likes of Refinery29, NastyGal and Rent the Runway, all ecommerce influencers and disrupters in their own right. It’s likely, then, that you missed out on some of this week’s top ecommerce news, including how SXSW used beacon technology … Continue reading
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3 Fun Instagram Apps for Real Estate
By now, you probably already use Instagram for real estate. You’ve at least taken it for a test drive. And you might have even heard about their time lapse video app, Hyperlapse. But what about other Instagram apps that make the photo-sharing social media platform a whole lot more fun? And even engaging? What are […] Continue reading
8 Steps to Kickstart an Inbound Marketing Strategy on a Budget

You’ve probably heard about inbound marketing. You may have forayed into inbound for your ecommerce company –– optimizing for search terms, starting a blog or being active on social media. That’s great! Below are steps to help you move inbound, while remaining on budget. Assess Your Current Marketing Strategy If you’re thinking about inbound, it’s … Continue reading
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Marketing with Single Property Websites
Single property websites: they’re like the open houses of the Internet. What are property sites and why should agents use them? A property website is an entire website dedicated to a single listing, with all the photos, amenity details and neighborhood information a buyer could ever want. Buyers love the attention to detail. It saves […] Continue reading
Alibaba 101: How the Chinese Ecommerce Giant Helps Scale Your Online Business

Whether you’re looking to start up an online store or diversify your offering to scale your current ecommerce business, you need two very specific things: a product idea and a sourcing method. Product ideas can be difficult to come by, especially ones with true market viability. But coming up with the idea is often less … Continue reading
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7 Practical Ways to Get More Listings
Today’s guest post comes to us from Erica Rascón, an online content developer and contributing editor for The Balance Sheet — the Yardi corporate blog. Wouldn’t it be fabulous to start each month with a crystal ball that could tell you who was thinking about selling their home? Unfortunately, that’s not a reality and, we don’t have […] Continue reading










