Pop quiz! Do you know what this says? 3/2 RENO UNO 33 w/ BALC, CVAC & ASRSV Sometimes real estate listings look like they are written in secret code, right? Even you veteran agents who are used to real estate shorthand can probably remember when you were just starting out and wondering what the heck […] Continue reading
Category Archives: Marketing
Ghost Mannequin Photography: A Step-by-Step Guide to Mastering the 3D Effect

Using mannequins for your product images is an efficient and cost-effective way to promote your products. Mannequins allow your products to hold their shape, which can make product images seem more professional and consistent. However, mannequins can be distracting, so a great alternative is to create a ghost mannequin effect for your product images, like … Continue reading
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Don’t Wait for Legislative Internet Sales Tax to Pass; State-Level Compliance Requirements Already Exist

Is the third time a charm? It’s hard to say if that will be the case for online sales tax legislation. After nearly two years on the Congressional bench, the Marketplace Fairness Act (MFA) is once again up to bat, but it’s still too early to tell if will cross home plate this time. First … Continue reading
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Ecommerce News You Need to Know; Highlights from Google, Amazon, Net-a-Porter

Happy Friday, everyone! For those of you recovering from SXSW or a relaxing spring break, it’s likely this week was a rough one for getting back into the swing of things. Not to worry, we’ve rounded up the top ecommerce news stories to know before the weekend including Google’s new (and pleasantly aggressive) small business … Continue reading
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Recap: Sales Secrets from Bob Corcoran
Our live agent training session yesterday with expert real estate coach Bob Corcoran was a blast! Bob really knows how to close more sales, and he shared his top tips from both an agent and broker perspective. If you missed this fantastic online event, you can watch the recording below. In less than an hour, […] Continue reading
Meerkat for Real Estate
Have you heard about Meerkat? No, we’re not talking about the furry little mongoose relative. Meerkat is a new live streaming app that allows users to broadcast video in real time to a wide audience. Download the Meerkat app (iOS only for now) to live broadcast anything using just your smartphone, and you can instantly be […] Continue reading
5 Steps to Evaluating Your Content Strategy and Increasing Product Page Conversions

Sales aren’t increasing and traffic has plateaued. Leads from PPC are holding steady, but your conversion rate just isn’t improving. What’s an ecommerce marketer to do? First, don’t panic –– and don’t leap to increase your PPC budget just yet. Take a deep breath and review these five ways for increasing traffic. You may discover … Continue reading
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5 Tips for Creating Facebook Ads for Real Estate
Do you create Facebook ads to promote your brand, your listings and your real estate services? With Facebook pages continuing to see a decrease in organic reach, Facebook ads are an easy way to target your market and get your content in front of the right audience. If you haven’t used Facebook’s Ad Manager before, […] Continue reading
Alibaba.com FAQs: Security, Shipping, Taxes and More

Alibaba.com is truly closing the gap when it comes to sourcing products directly from factories. For big box retailers, long-standing relationships and contracts that allow for direct-to-retailer supply are already in place. For smaller businesses, or even enterprises that are expanding into new markets, getting a foot in the supplier door has been nearly impossible … Continue reading
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Marketing to Millennials: How Online Retailers Can Sell to This Generation –– Without Going Crazy

Millennials, individuals born between 1980 and 2000, are now of an age where their spending habits — roughly $600 billion a year — can significantly contribute to a company’s bottom line. This selfie-taking, hashtag-obsessed, text-o-holic generation is all the buzz these days. After all, they’re leading the charge on our ever-increasingly connected world. Yet, how … Continue reading
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