Pretty much every industry has some silly sayings or jargon that sounds like nonsense to people who aren’t in the know. Real estate is no different. There are plenty of funny real estate sayings that agents and brokers use all the time that your average consumer might not understand. We rounded up 10 of our […] Continue reading
Category Archives: Marketing
How To Write Product Descriptions To Grow Sales [Samples Below]
Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be?… Continue reading
Ecommerce News You Need to Know; Highlights from Chanel, Forrester, Flipkart

Happy Friday, everyone! It’s the first week of April and we sincerely hope you survived both physically and emotionally from any mid-week pranks. Luckily, with Easter on the horizon, you’ve likely been seeing an upswing in spring sales as the weather warms and consumers begin to do what they do best: consume. Below, we’ve rounded … Continue reading
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Faces of Point2 – Ryan Tilk
Title: Software Developer Start Date: November 2008 Meet Ryan Tilk. In his 6 years of working at Point2, Ryan has worked on many projects, the most recent being work on the Energy Team for our parent company Yardi. From Lord of the Rings to Minecraft, woodworking and making sushi, Ryan’s interests outside of work are […] Continue reading
Treat Your Customers Like Humans: Build an Effective Buyer Persona Strategy

Is your marketing truly connecting with your customers? Are you treating them like real, live people and not just order numbers? If you’re only working with customer data –– orders, returns, etc. –– you aren’t doing as much as you could to ensure that you’re making that human connection. To create truly human (and effective) … Continue reading
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How to Attract, Grow and Maintain a Top Producing Team
We all know that building a profitable brokerage starts with great agents and top leadership, but how can you be sure you choose the right professionals? A critical component in any business is a strong brand that offers a differentiation in a marketplace of similar providers. In the real estate business, creating a level of “Navy […] Continue reading
How to Attract, Grow and Maintain a Top Producing Team
We all know that building a profitable brokerage starts with great agents and top leadership, but how can you be sure you choose the right professionals? A critical component in any business is a strong brand that offers a differentiation in a marketplace of similar providers. In the real estate business, creating a level of “Navy […] Continue reading
Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. Ecommerce has matured. This means you, as an online business owner, must do the same … Continue reading
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Best Home Improvements for Resale
Here’s some interesting information to share with your sphere of influence – particularly any potential sellers! This list of the best home improvements for resale can help people make smarter choices when it comes to updating their homes. It can also help buyers identify improvements that will make them happier in their new homes. Kitchen […] Continue reading
Physical Stores Should be for Perishables, Not Products: The Ecommerce Strategy Making Millions for The Honest Company

In any industry, there are companies that are admired for the way they’ve built their business. When it comes to ecommerce, The Honest Company is one such enterprise from which entrepreneurs and business owners alike can learn valuable best business practices for scaling and building a loyal customer base. At this year’s SXSW Interactive Conference, … Continue reading
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