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The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options

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If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new. Offering financing is an option that large retailers have used for years to give their customers more purchasing power, encouraging larger average order value (AOV) and thus increasing revenue for the brand. Unfortunately, … Continue reading

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4 Ecommerce Apps and Integrations to Improve Your Customer Service Experience

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Deep within the customer lifecycle lies a critical point of their journey: customer service. It’s something so crucial to your online business that if a shopper has a positive experience, they’ll tell a friend and you’re online store may very well win a new customer. If that same customer has a negative experience, however, they’re … Continue reading

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Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

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Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for the one on a … Continue reading

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New Google Algorithm Change on the Horizon: Prioritize Mobile or Be Penalized

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Google’s algorithm changes have a long history of seriously affecting corporations using SEO to bolster their brand, often without much weight behind the content they are publishing. Content farms were the first to take a hit, with companies including Demand Media and Ask.com experiencing significant traffic declines due to poor quality content. Google’s 2011 algorithmic … Continue reading

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#EmployeeAppreciationDay Challenge: Pay It Forward, Let Your Gratitude Flow

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The first #EmployeeAppreciationDay was observed in 1995, kick-started by a 1994 bestseller titled “1001 Ways to Reward Employees” by Bob Nelson. Twenty years later, the non-official U.S. holiday trends on Twitter, Facebook and LinkedIn, with some employees grateful for a free breakfast, and others pointing out that showing appreciation shouldn’t be a once-a-year tradition. And … Continue reading

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6 Ecommerce Branding Tips to Build Loyalty and Market Recognition

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You have great products, a beautiful website design and a smooth checkout process. You’ve also done everything recommended by conversion rate gurus out there to increase your online sales. Yet, does your company have a compelling and recognizable brand experience? Branding your company is a serious undertaking, but doing so reaps bountiful rewards. Creating a … Continue reading

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Kids and Real Estate: 5 Tips for Your Buyers

5TipsForBuyers_03-04_blogBuying or selling a home can be stressful. There are so many calls to make, appointments to keep and documents to track and organize. For families with young children, these transactions can get even more complicated with elaborate schedules and childcare situations. If you are an agent who frequently works with buyers who have young […] Continue reading

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